"Just the facts, ma'am"...ALL the facts, that is...

As an extension of yesterday's message, I mentioned that I would
describe today the importance of including ALL relevant information
when helping patients make good decisions about their dental health.

I barely remember seeing reruns of the old TV show "Dragnet",
where two detectives would always investigate a crime. The
only quote I remember from the show is: "Just the facts, ma'am."

The detective knew that he usually couldn't solve the crime until
he had all the relevant facts...and only the facts. Many times
the same is true with your patients. They often can't (and won't)
arrive at the best "dental decision" unless they have access to
EVERY fact related to their situation.

And it's up to you and your team to be SURE they have all the
facts at their disposal. After all, no one else has the
professional dental expertise to guide your patients through
the important decisions they must make about their health...
except you and your team.

I'd even contend that your MOST important job is to ensure
that your patients have all the info, every time. It's much
more important than that one remaining little speck of tartar.
Have you ever had a patient call with a "tartar emergency"?

Patients have little chance of making smart dental decisions
if they don't have all the data. Most important among the facts
usually is a detailed explanation of the RISKS involved in not
moving forward with treatment. A realistic assessment of the
risks of losing more tooth structure, the whole tooth, or needing
more extensive and expensive procedures than they need now is
critical, helping patients understand the urgency of their problems.

If patients aren't having symptoms, the perceived urgency is
low. Add to that the natural tendency to avoid or put off "going
to the dentist", and you're starting with an uphill battle at
best.

Even if they said "no" or "not now" last time, they deserve the
same opportunity at EVERY visit to REvisit that decision. And
at every visit they need a COMPLETE review of all the details!

Please don't think they'll remember what you told them last time.
And don't think that they'll automatically say no this time if
they said no last time, because that will influence your
presentation of the facts.

I'd rather have the patient say, "Yes, I remember that photo,"
than for him/her to say "I didn't know that tooth was cracked"
the day it breaks...and you told them a year ago but not most
recently.

Fact is, people aren't sitting around all day thinking about their
teeth! I know it's hard for us to swallow that, but it's true.

I know it gets boring sometimes to have to go over the same things
again and again...but it's a NECESSITY to do so, period. And it's
best BY FAR if it starts with the team, and then the doctor
verifies the findings as the "second opinion" in your own office.

When you and your team are in the habit of communicating with
patients about their dental conditions consistently, as if
each interaction were the FIRST interaction, your CONVERSION
RATE to "yes" will reach its optimal level.

So again, give your patients the opportunity to say yes or no
every time...but make sure they have all the info first.

All my best,
Chris

PS: Next week my Dental Insiders Alliance "Summer Blitz" Teleseminar
and Webinar Series begins, with two exclusive learning events:

1- "How To Profit From Your Own Dental Assisting School"
Tuesday, July 21 at 8:30pm EDT (7:30pm CDT; 6:30pm MDT; 5:30pm PDT)

Join my expert guest Dr. Mark Costes, as he takes a concept
you've probably heard about to the next level. Dr. Costes is
helping dentists across the US demystify the DA School process,
so they can start profiting rapidly. Even if you've heard
about this additional stream of revenue before, you'll be
impressed with how Dr. Costes has literally reversed the weaknesses
of previous DA School systems and turned them into opportunities.

2- "Instant Team Meetings - Your Formula For Success"
Wednesday, July 22 at 8:30pm EDT (7:30pm CDT; 6:30pm MDT; 5:30pm PDT)

Back by popular demand! Yes, the first time I did this webinar it
was filled with technical glitches. So I did the "Mulligan" version
of the webinar, and the digital recording somehow got botched by
the webinar service. Sheesh!

Still, the reviews were great, and I've had more requests for an
"encore" presentation of this content-packed webinar. So I'm
doing this once again, for the LAST TIME. Registered attendees
will have access to the recording, which I'm committed to capturing
this time (I'm using two sources!).

During this webinar I'll reveal my 7 CORE Patient Attraction
Strategies that have helped me grow my practice into the exact
business I want, spinning off plenty of profit in the process.
Also, I'm including specific content that you can literally use
the next morning in your own practice for immediate results.

Reviews on this presentation are among the best I've received...
so don't miss it!

Registration information will be sent to you tomorrow, but I
wanted to let you know about these events now. Stay tuned.

Dr. Chris Bownman
Dental Insiders Alliance
www.DentalInsiders.com/patientattraction

I'm baaack...with another BIG idea!

I'm baaaack...with another BIG idea!

I'm also back in the saddle again, after a fantastic long
vacation with the family at beautiful Figure Eight Island,
NC. It's a phenomenal private island with miles of
incredible, uncrowded beaches...ultra-safe for the kids.

Two weeks of the beach, golfing at Eagle Point Golf Club
(Golf Digest #83 in the US), the pool, and a little fishin'
and I feel like I've "reset" myself. Now I'm ready to
rock for the remainder of the year! Just in case though,
there's that next week off coming up in August...sigh.

OK, now for the BIG idea. This one may seem obvious at
first, but when you think about it, you may realize that
you and your team need to work on it quite a bit. It is:

"ALWAYS give your patients the OPPORTUNITY to say 'yes' or
'no' to your absolute BEST treatment, no matter what!"

When it gets right down to it, that's what allows me to:

- experience continued practice growth in ANY economic climate

- find out what they really want, and what means most to them

- discover my patients' true motivations behind their dental goals

- find out what true limitations they have, financial or otherwise

- not worry about US trying to figure out what they're thinking,
or whether they can afford it, or whatever else

- sleep well every night, knowing that my patients have the freedom
make their own decisions about their care...with ALL the relevant
information of course!

That last point is perhaps most important to me...and to my patients.

By the way, don't miss the IMPORTANT CAVEAT I threw in there
about being certain that you and your team have given your
patients ALL the relevant information they need to make wise
decisions. I'll discuss that in more detail tomorrow.

Until then, be sure to share this message with your team...
and hold them accountable for following through.

All my best,
Chris

PS: Be on the lookout for a flurry of communications from
me over the next several weeks and months. Since I haven't
been in touch in a little while, it'll seem like a lot.
Don't worry though, I won't bug you...I'll make sure that
every message I send has a solid purpose.

Case in point: Soon I'll be announcing my 1st Annual
Dental Insiders Alliance "Summer Blitz" Teleseminar &
Webinar Series. I have an impressive lineup of guests
gathered to help you learn and implement new ideas and
strategies in your practice. While most of the events
will be reserved for Dental Insiders Alliance members,
I'm opening some up for non-members as well

However, the ONLY way to get the schedule for the upcoming
DIA Summer Blitz Teleseminar & Webinar Series is to be a
subscriber here! So stay tuned.

Dr. Chris Bowman
Dental Insiders Alliance

Join us for a Webinar on June 16

Join me, Dr. Chris Bowman, as I reveal how you can...
Turn Your Team Meetings Into "Power Hours"!

During these challenging economic times, the difference
between practices that continue to grow and those that
struggle is the IMPLEMENTATION of effective, proven systems
and strategies that promote positive outcomes. And the
best way to ensure that doctors and team members are on the
same page is to have regularly scheduled team meetings.

During this unique webinar, I'm going to share how I've
learned to take what WERE ordinary, dull team meetings...
and transform them into what I call true "Power Hours"
that immediately impact our practice revenues in a BIG way!

Do you currently have regularly scheduled team meetings?
If so, do you get frustrated when you spend a full hour or
more together, yet very little if anything seems to get accomplished?
Worse yet, do your team meetings sometimes turn into
tense, unproductive "gripe sessions" that leave everyone
tired and irritated?

Still worse, have you abandoned team meetings altogether
because they seemed to be nothing more than a "waste
of time"?

If your answer to any of those questions was a YES, then you
really should make a point to be on this call! I'll show you how
you can take advantage of my new Instant Team Meetings strategy
to train your team effectively and consistently...month after month...
for STUNNING profit increases!

When you put this simple yet powerful strategy to work in your
practice, your team meetings will never be the same again. You and
your team will emerge from future team meetings energized, focused,
and motivated to IMPLEMENT new concepts, systems and strategies NOW!

The result: an IMMEDIATE positive impact on your bottom line!

Register now for this Dental Insiders Alliance webinar. You'll be
glad you did.

All my best,
Chris

Title: Instant Team Meetings: Your Formula For Success!

Date:Tuesday, June 16, 2009

Time:8:30 PM - 10:00 PM EDT

After registering you will receive a confirmation email containing
information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista

Macintosh®-based attendees
Required: Mac OS® X 10.4 (Tiger®) or newer

http://clicks.aweber.com/y/ct/?l=ECEMN&m=1ZW3_jG07FhxOT&b=cq4_qYp_lnSbFT71GuYWIw

Space is limited.
Reserve your Webinar seat now!
http://clicks.aweber.com/y/ct/?l=ECEMN&m=1ZW3_jG07FhxOT&b=cq4_qYp_lnSbFT71GuYWIw

Announcements, PLUS: What's this "10KDay" Program all about?

Today I'm going to be sending you TWO messages. Here I'm making
some important announcements regarding Dental Insiders Alliance,
some upcoming webinars, and an exciting new development involving
my newsletters. The second will outline the basic structure of
dentistry's newest and most innovative Coaching and Mastermind
Program, which I've named the "10K Day" Program. I'll also let
you know why I chose the name, and how it applies to you no matter
what level of growth your practice is experiencing!

So...here are the announcements:

--------------------------------------------------------------------

If you either attended the Woody Oakes Spring Seminar and missed
my presentations, or you missed the seminar altogether, no worries.
Over the next few weeks I'll be giving you the opportunity to
attend two Special Edition Webinars that each contain tons of
content from each of those presentations.

First, if you have ANY interest in "INTERNET MARKETING FOR DENTISTS" and dental practices, you absolutely don't want to miss my webinar with the same title. I cover numerous different avenues of building massive new patient flow by harnessing the power of the internet. This webinar will include lead generation, list building, Google positioning, website development, and even social networking strategies, including using Facebook and Twitter to attract new
patients!

The second, called "THE PATIENT ATTRACTION TSUNAMI", is loaded
with content designed to help you develop a Culture of Patient
Attraction in your practice. I'll reveal several of my top
systems and strategies...plus I'll show you how you can easily
and effortlessly overcome the "Implementation Barriers" that
keep most practices from moving forward. This is HUGE!

Lastly, for Dental Insiders Alliance members, I've got a very
special treat! Beginning THIS MONTH, you will begin to receive
TWO "Dental Insider Secrets" newsletters, delivered directly to
your doorstep, per month! I'm initiating the Dental Insiders
Alliance "TIME MACHINE", and DIA members will benefit big from this!

In previous months I've focused on these more frequent emailed
messages in lieu of the good old mailed monthly newsletter. Due
to numerous requests from members, I'm restarting the "Dental
Insider Secrets" newsletters! And to make up for previous months,
my TIME MACHINE will take you both forward AND "back" in time
simultaneously!

EACH NEW ISSUE WILL BE CURRENT...but I'll be dating one issue with
the current month, and the other with the next previous month until
I'm all caught up! So this month you'll get the May 2009 and
April 2009 issues of "Dental Insider Secrets"...next month you'll
get June 2009 and March 2009, and so on. But only if you're a
member will you get DOUBLE the issues, again all CURRENT!

If you're not a member, now is the BEST time to join. I'm still
offering TWO free months for you to TEST DRIVE Dental Insiders
Alliance, and I'm actually taking down my Patient Attraction
offer on May 15, OR when the remaining 19 packages are gone.
Diane's changing my website now to reflect the remaining number
of packages, down from the original 57.
Go here now to join:
www.DentalInsiders.com/patientattraction

See ya soon.

All my best,
Chris

PS: In the future I will likely NOT be offering two free months
of DIA membership to new members...so this may be the last chance
you get to take advantage of an offer like this. It's just too
much to be giving away up front. But I did commit to 57 Patient
Attraction Collection packages, so I'll continue the offer until
the remaining 19 are gone. This message goes out to over 1640
dentists, so if you want it, jump in now.

Dr. Chris Bowman
Dental Insiders Alliance
www.DentalInsiders.com/patientattraction

"The Greatest Good..."

I'm BAAACK! From Destin, FL that is. Woody Oakes and
his gang put on a fantastic seminar this year, and
I was blessed with the opportunity to speak twice.
What a blast to share my ideas with a live and interested
crowd, in such a beautiful place.

[By the way, my wife and the kids had an awesome time
too. Reid and Kenan loved all the pools at our oceanfront
condo...and Olivia said her favorite part was the
"thandcathels" she built beside the ocean!]

It was great to meet dozens and dozens of dentists and
team members. And it was also flattering to have many
of them tell me how much they enjoyed my presentations. I'm
thrilled to know that I was able to help a bunch of dentists
and team members get motivated to excel and grow!

That brings me back to where I left off last week.

Over the next several messages from me to you, I'll
be outlining my new Coaching AND Mastermind Program
that I'll be officially launching in just a couple of
weeks. I'm working on the website now, which will go
live on "Launch Day". It's there where you'll find the
application and all relevant information. Stay tuned.

Some of you have asked me: "Why are you launching a
Coaching and Mastermind Program?" I'm clearly very busy,
with a full-time practice and family life, plus Dental
Insiders Alliance. Well, the answer lies in this quote
from the legendary British statesman, Benjamin Disraeli:

----------------------------------------------------------
"The greatest good you can do for another is not just to
share your riches but to reveal to him his own."
----------------------------------------------------------

That's why. Through my experience in coaching dentists
and dental teams throughout the U.S. and Canada, I've
experienced tremendous satisfaction in helping them
exceed lofty goals that they perhaps thought were way
too high initially. My strength is UNCOVERING OPPORTUNITIES
that are either lying dormant within your dental practice
(the best kind, because they're FREE!), or out there
for the taking, if only you knew where and how.

I realize that many of you want more than the content
delivered here, and via teleseminars, webinars, and
newsletters. You want MUCH MORE. Some want more access to me
for CUSTOM advice on how to grow their practices. Others
want more focused TRAINING on marketing and business systems.
Still others want to make big BREAKTHROUGHS, and they want
an environment where other, like-minded dentists who share
common goals can meet and "synergize" their ideas.

Some are struggling in this challenging economic climate...
new patients are becoming harder to acquire, as are the
necessary "YES's" from their existing patients. They need
help, and they need it NOW.

Others are actually still doing well, but they want to grow
MORE, and take advantage of every opportunity before them.
These high achievers believe in the "Slight Edge", and they
understand that ANY edge they gain in their business is
PRICELESS...especially during a recession. They want it NOW.

This program is for BOTH the struggling and the thriving,
and anyone in between. One primary REQUIREMENT to be
accepted into my Coaching and Mastermind Program is the
DEDICATION TO GROW, PROFIT, and SHARE in the success of
yourself and others.

As I said in my previous message, this program will have all
the benefits of a Coaching program, plus the unique advantages
of the Mastermind group, all rolled up into one great program.

The only limiting issue is that because of the time-intensive
structure of the program, I'll only be able to accept 16 doctors.
On "Launch Day", scheduled to be Tuesday, May 12th, I will
begin accepting applications from those doctors who are committed
to achieving more than ever thought possible...perpetually into
the future.

So now you have the Launch Date...Tuesday, May 12! Be ready
to act if you believe you want to be a part of this.

Tomorrow I'll send even more information, including the
actual NAME of this Coaching & Mastermind Program! I know
the name's not everything, but I think you'll find it
interesting...and your feedback on it is welcome.

Lastly, I'll be posting a brief survey soon to find out
what preliminary questions you may have about this new program.
Many of your questions will be answered as I reveal more
information, but I do want to know what may be on your mind.

Stay tuned for all of the above...and have an AWESOME day!

All my best,
Chris

Dr. Chris Bowman
Dental Insiders Alliance

Advanced Dentistry of Charlotte
Charlotte, NC