Whoopi Goldberg discusses the importances of maintaining oral health and preventing periodontal disease.
Oct 29, 2008
Oct 14, 2008
OK, OK, Here’s The Postcard!
Due to overwhelming demand, I decided to go ahead and post my "Dr. Bowman's Economic Stimulus Package 2" postcard here. Thanks a ton to those dentists who forwarded my previous message to at least 2 other docs! For you only, I'm including a thorough review of the rationale behind every detail in this promotion. This will come in handy for future promotions as well!
If you didn't forward yet, all I'm asking is that you spread the word about this blog! Just let them know that there's a ton of great practice building info right here at www.DentalInsiders.com/blog! When you do, COPY ME on the referral, and I'll send you the extra insights referenced above as well!
With no further adieu, here's the postcard:
That's the front. Now, here's the ad copy written on the back:
Hi (first name)
Announcing Dr. Chris Bowman's
"Economic Stimulus Package 2"!
With things getting a little "dicey" out there,
I decided that you deserve a break. Not a
break in your teeth, but in your wallet! So,
if you call us by October 2nd, I'll give you
$50 PER each $500 worth of dental treatment
you schedule to be completed before November 13.
For example, if you're completing $1500 worth of
treatment, you'll get $150 worth of credit!
Even if you're using your insurance, you'll save big
on your out-of-pocket expenses! Plus you'll get
the treatment you need to get done, DONE!
Don't hesitate...call us at 704-337-8070 today!
Appointment availability is limited, and you must
call by October 2nd.
PS: This offer IS transferrable to new patients
that you may refer! Thanks for your referrals!
All my best,
Chris
Enjoy
All my best,
Chris
If you didn't forward yet, all I'm asking is that you spread the word about this blog! Just let them know that there's a ton of great practice building info right here at www.DentalInsiders.com/blog! When you do, COPY ME on the referral, and I'll send you the extra insights referenced above as well!
With no further adieu, here's the postcard:
That's the front. Now, here's the ad copy written on the back:
Hi (first name)
Announcing Dr. Chris Bowman's
"Economic Stimulus Package 2"!
With things getting a little "dicey" out there,
I decided that you deserve a break. Not a
break in your teeth, but in your wallet! So,
if you call us by October 2nd, I'll give you
$50 PER each $500 worth of dental treatment
you schedule to be completed before November 13.
For example, if you're completing $1500 worth of
treatment, you'll get $150 worth of credit!
Even if you're using your insurance, you'll save big
on your out-of-pocket expenses! Plus you'll get
the treatment you need to get done, DONE!
Don't hesitate...call us at 704-337-8070 today!
Appointment availability is limited, and you must
call by October 2nd.
PS: This offer IS transferrable to new patients
that you may refer! Thanks for your referrals!
All my best,
Chris
Enjoy
All my best,
Chris
Oct 13, 2008
It’s time to act “Presidential”!
It's time to act "Presidential"! Yes, that's right...YOU! It's time for you to step up and LEAD your practice through this wacky, emotionally driven whipsaw that has become "the economy" in recent weeks.
Not to say that you should be acting like either of the American Presidential candidates. I'll stay away from commenting on that. But during these times of frustration, confusion, and outright panic among the masses, those who take command and exert a calming influence over their "followers" will emerge least damaged by the turbulence.
By the way, your "followers" include your dental team AND your patients! Don't forget the influence you have to bring positive outcomes in your patients' lives too, even now.
So, how? How do you act "Presidential"? Well, some aspects of the answer are tangible, and some intangible. I've already mentioned perhaps the most important element of Presidential leadership: CALM GUIDANCE through crisis.
People want reassurance these days. They want to know that "everything's going to be OK". You may be surprised to know that, as their dentist, you can deliver that message and stimulate new business to boot!
Next, reveal your PLAN to make things better in YOUR world...aka your practice. When you become a positive influence for your patients, they will be drawn to you.
Believe it or not, many of your patients may be MORE likely to complete dentistry now than before! They just need a NUDGE, in the form of an irresistible OFFER. And, if you tie that offer to today's tumultuous times, your response rate will dramatically improve.
Your patients are looking for economic "stimulus" right now. Give it to them! I recently used SendOutCards to send my patients my "Dr. Bowman's Economic Stimulus Package 2" promotion! It was a HUGE success, bringing in a 12:1 return and counting! The best part is I created it within one hour, the cards went out the next day, and results started coming in within 3 days.
The ROI was strong for 2 reasons. First, the cost was LOW, because I used SendOutCards. Second, the dentistry generated by the offer was high production.
If you'd like to learn more about SendOutCards or start using this great system right away, go here:
www.SendOutCards.com/fordentists .
Every dentist that joins SOC through my referral will have access to ALL custom cards that I create, now and in the future! Don't pass this up.
People worried about their jobs are still looking to use up their insurance benefits, and their flex dollars, which still evaporate at year end. Give them an additional reason to tap into those benefits now, and you're IN!
You can CHOOSE whether or not you want to "participate" in this economic downturn...notice I didn't say the "R" word! I choose not to. What about you?
All my best,
Chris
PS: Wanna see the postcard I used for that 12:1 return? You can IF you FORWARD this message to at least two dentists, and COPY me (DrChrisBowman@DentalInsiders.com) on it!
PPS: Remember, to sign up for SendOutCards, go to:
www.SendOutCards.com/fordentists
Not to say that you should be acting like either of the American Presidential candidates. I'll stay away from commenting on that. But during these times of frustration, confusion, and outright panic among the masses, those who take command and exert a calming influence over their "followers" will emerge least damaged by the turbulence.
By the way, your "followers" include your dental team AND your patients! Don't forget the influence you have to bring positive outcomes in your patients' lives too, even now.
So, how? How do you act "Presidential"? Well, some aspects of the answer are tangible, and some intangible. I've already mentioned perhaps the most important element of Presidential leadership: CALM GUIDANCE through crisis.
People want reassurance these days. They want to know that "everything's going to be OK". You may be surprised to know that, as their dentist, you can deliver that message and stimulate new business to boot!
Next, reveal your PLAN to make things better in YOUR world...aka your practice. When you become a positive influence for your patients, they will be drawn to you.
Believe it or not, many of your patients may be MORE likely to complete dentistry now than before! They just need a NUDGE, in the form of an irresistible OFFER. And, if you tie that offer to today's tumultuous times, your response rate will dramatically improve.
Your patients are looking for economic "stimulus" right now. Give it to them! I recently used SendOutCards to send my patients my "Dr. Bowman's Economic Stimulus Package 2" promotion! It was a HUGE success, bringing in a 12:1 return and counting! The best part is I created it within one hour, the cards went out the next day, and results started coming in within 3 days.
The ROI was strong for 2 reasons. First, the cost was LOW, because I used SendOutCards. Second, the dentistry generated by the offer was high production.
If you'd like to learn more about SendOutCards or start using this great system right away, go here:
www.SendOutCards.com/fordentists .
Every dentist that joins SOC through my referral will have access to ALL custom cards that I create, now and in the future! Don't pass this up.
People worried about their jobs are still looking to use up their insurance benefits, and their flex dollars, which still evaporate at year end. Give them an additional reason to tap into those benefits now, and you're IN!
You can CHOOSE whether or not you want to "participate" in this economic downturn...notice I didn't say the "R" word! I choose not to. What about you?
All my best,
Chris
PS: Wanna see the postcard I used for that 12:1 return? You can IF you FORWARD this message to at least two dentists, and COPY me (DrChrisBowman@DentalInsiders.com) on it!
PPS: Remember, to sign up for SendOutCards, go to:
www.SendOutCards.com/fordentists
Oct 1, 2008
What’s Your 4th Quarter Marketing Plan?
It's October 1, first day of the 4th quarter of 2008. The US and world financial markets are in turmoil. Americans are angry, apprehensive, and FROZEN. However, you don't have to be, because YOU have control over your own "economy" that is your dental practice!
What's YOUR 4th quarter marketing plan?
Do you have one, or are you just hoping that things will "pick up" or "turn themselves around"?
Would you like to THAW OUT your "frozen" patients?
Would you like your own 4th quarter marketing plan?
Well, here it is, if you haven't gotten it already:
www.DentalInsiders.com/3strategies
Time to take the bull by the horns! This is my best 1-2-3 (and 4) punch to ramp up your results for October through December.
Over the next several weeks, I'm going to be focusing on how you can TAKE CHARGE of the outcomes in your practice... not just from now through the end of the year, but from here on out.
I'll be holding more teleseminars, scheduling more 1-on-1 coaching calls, and launching more resources for my Dental Insiders Alliance Preferred and Elite members. Stay tuned.
In the meantime, if you haven't acquired this audio, "3 Magical Marketing Strategies To End 2007 With A BANG!" you need to do so now. The clock's ticking...
www.DentalInsiders.com/3strategies
All my best,
Chris
Dr. Chris Bowman - Dental Insiders Alliance
www.DentalInsiders.com/3strategies
What's YOUR 4th quarter marketing plan?
Do you have one, or are you just hoping that things will "pick up" or "turn themselves around"?
Would you like to THAW OUT your "frozen" patients?
Would you like your own 4th quarter marketing plan?
Well, here it is, if you haven't gotten it already:
www.DentalInsiders.com/3strategies
Time to take the bull by the horns! This is my best 1-2-3 (and 4) punch to ramp up your results for October through December.
Over the next several weeks, I'm going to be focusing on how you can TAKE CHARGE of the outcomes in your practice... not just from now through the end of the year, but from here on out.
I'll be holding more teleseminars, scheduling more 1-on-1 coaching calls, and launching more resources for my Dental Insiders Alliance Preferred and Elite members. Stay tuned.
In the meantime, if you haven't acquired this audio, "3 Magical Marketing Strategies To End 2007 With A BANG!" you need to do so now. The clock's ticking...
www.DentalInsiders.com/3strategies
All my best,
Chris
Dr. Chris Bowman - Dental Insiders Alliance
www.DentalInsiders.com/3strategies
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