It’s “halftime”…how’re you doing?

Hi,

[Note: You may have noticed that I haven't been around in a while.
I was on an extended vacation with my family, and we had a great
time. I'll get some photos out sometime soon. But I'm back in
the practice and at the keyboard now...ready to help you gear up
for the rest of the year and beyond! I'll be ramping up my messages
to you over the next few weeks for this very purpose.]

Can you believe it? It's "halftime", or the halfway point in 2008.
How are you doing with regard to your practice goals for the year?
This is a great time to pause and examine your progress.

If there's only one certainty in life, it's that time does NOT
slow down for anyone's convenience! However, time is the one
"commodity" (and must be viewed as such) that is distributed
equally to everyone. What are you doing with your time...in your
life, and in your practice?

Go ahead and gather your statistics for January through June, sit
down and review them, and begin to chart the next six months for
your business. As you hurtle through the remainder of the year,
you'll be glad you invested the time to shape your outcomes.

And of course, I'll be here to help guide you through your planning
process...that is, if you're willing to listen and implement. Here's
what I'll be focusing on:

1- Building a mile-high WALL around your existing patients...
aka RETENTION...through memorable communications with them

2- Multiplying the REFERRALS you get from them...and others too

3- Attracting tons of NEW PATIENTS with specific, niched wants
and needs, through innovative marketing strategies

4- Honing your and your team's skills to maximize your effectiveness
with each and every one of your patients...so they'll get stuff
done and pay you handsomely for it

5- Maximizing your PROFITABILITY...period!

That's a pretty good list, wouldn't you agree?

With that I'll let you get back to what you're doing. But keep your
eyes peeled for my next message, in 2-3 days.

All my best,
Chris

PS: If you're not already a member of Dental Insiders Alliance, you
should consider joining now. I'll soon be releasing several great
resources that will help you grow your practice like never before.

As a Preferred or Elite member, not only will you get more in depth
information than can be gotten via these messages...you'll also
SAVE BIG on anything that I release as a resource for dentists!

Plus, you can test drive your DIA Preferred membership with no
membership fees for two full months. This "Test Drive" includes
bonuses worth about $2173.00, but who's counting? hack it out here:
www.DentalInsiders.com/testdrive

The Easiest Way To Stay In Touch With Your Patients!

Here's the EASIEST way to stay in touch with your patients!

If you remember from my recent "outburst" of 40 Ideas In 40 Days, I shared in Idea #40 what I believe to be THE best method of maintaining continuous contact with your patients, the
Send Out Cards system. I've since gotten a TON of feedback
about this cool program, so I thought I'd focus on it solely
today.

Let me start by saying that you should be CONSTANTLY communicating with your patient base, so you can stay "top of mind" with them. Further, there should NEVER be just one way that you do that. I wholeheartedly recommend Send Out Cards (SOC) as a primary tool you can use frequently throughout each year, with minimal effort and maximum impact!

Let's face it, the main reason we don't contact our patients
frequently is because it takes time and energy and resources that
we may not have. That's why using a simple, often automatic
system is so important. SOC allows you to preprogram "campaigns" that are sent out on auto-pilot. Once you set it up, it runs itself and sends targeted cards to your patients at the intervals and dates you select.

Now, let me mention two more HUGE BENEFITS you'll get from
using SOC among your other means of communication.

1. More business. With more frequent "touches" to your patients,
they'll be thinking about you more often. Many patients intend
to complete the dentistry they need or want, but people are so
busy now that they simply forget about you if you don't keep in
touch. Don't take it personally...it's just the way it is.

By skillfully mixing in some limited promotions with your frequent touches, you'll motivate patients to move forward with their care sooner. Everyone wins, including you.

2. More REFERRALS. I didn't elaborate last time on how you can use SOC as a referral multiplier in your practice, but that's one of
the best benefits of all. With minimal cost, you can literally
compel your patients to send you their friends, family, neighbors
and coworkers.

There are already custom cards in my own SOC account that were
created solely for the purpose of generating referrals. These
cards can be TRANSFERRED to you when you join Send Out Cards
using my special promotional link. The transfer is automatic!

I've arranged access to a very informative (and cool) video that
explains exactly how you can multiply your referrals using SOC.
Just click on this link and it'll take you there:
www.TheReferralMovie.com/fordentists.

Soon I'll even be launching more custom DENTAL cards that are
"For Dentists Only"! SOC members who join under me will again
receive these designs automatically.

You should really take a good look at this system...it's cheap,
it's easy...and it WORKS!

All my best,
Chris

Dr. Chris Bowman
Dental Insiders Alliance
www.TheReferralMovie.com/fordentists