Vanessa just emailed me to tell me that we're SOLD OUT of the CD's of the teleseminar:3 Magical Marketing Strategies To End 2007 With A BANG!
So, if you were waiting to order, you won't be able to get a CD. Sorry.
HOWEVER, you CAN still get the entire AUDIO FILE of the teleseminar, with no parts edited out. Vanessa suggested that, for a lower fee, I should offer the digital audio file of the teleseminar to those who now can't get the CD. Now why didn't I think of that?!
So...here's the deal. If you order between now and Friday, October 2, I'll give you INSTANT ACCESS to the complete recording of this outstanding teleseminar!
Once again, here's the link for all the info:
www.DentalInsiders.com/3strategies
All my best,
Chris
Dr. Chris Bowman - Dental Insiders Alliance
www.DentalInsiders.com/3strategies
Sep 22, 2008
2 Important Things!
I hope you had a great weekend. We spent Saturday morning on the soccer field at Reid's first game. He scored 2 goals! Watch out, David Beckham! It's a blast watching a pack of 5-year-olds follow that ball all over the field...it's like a moving rugby scrum. Anyway...I've got 2 important notes for you today. Please read carefully. First, regarding SPAM emails. Lately I've had one, and then another, subscriber incorrectly label one of my messages as "spam". The frustrating thing is that both, and all, subscribers joined this email list voluntarily! My guess is that they just don't know what to do when they get an email they don't want. But labeling it as "spam" hurts us ALL. I almost never get emails labeled as spam...but even one out of my hundreds of subscribers can potentially block future emails from getting to you all. So please DON'T do that. Here's what to do.
If you don't want to read one of my messages, simply DELETE it... nothing more. This will keep you subscribed, so you'll get messages from me in the future.
If you don't want ANY more messages from me, then use the link at the very bottom of every email I send to UNSUBSCRIBE. Then you won't get any future messages from me...but you won't be able to subscribe again using that same email address.
I know most of you know this, but some don't. Thanks for your help in making sure that this list stays in excellent standing with all the ISP's out there.
Second...I still have just a small handful of CD's left:
"3 Magical Marketing Strategies To End 2007 With A BANG!"
Last time I checked at 10:40am EST there were FOUR left. Remember, these will not be reproduced again, so if you want one, go here NOW: www.DentalInsiders.com/3strategies
All the information you need, including pricing, is there. Once I've sold out of these CD's, they're gone. Make your October-December a record quarter with this information. It worked last year, so it's proven to work this year!
All my best,
Chris
Dr. Chris Bowman - Dental Insiders Alliance
www.DentalInsiders.com3strategies
If you don't want to read one of my messages, simply DELETE it... nothing more. This will keep you subscribed, so you'll get messages from me in the future.
If you don't want ANY more messages from me, then use the link at the very bottom of every email I send to UNSUBSCRIBE. Then you won't get any future messages from me...but you won't be able to subscribe again using that same email address.
I know most of you know this, but some don't. Thanks for your help in making sure that this list stays in excellent standing with all the ISP's out there.
Second...I still have just a small handful of CD's left:
"3 Magical Marketing Strategies To End 2007 With A BANG!"
Last time I checked at 10:40am EST there were FOUR left. Remember, these will not be reproduced again, so if you want one, go here NOW: www.DentalInsiders.com/3strategies
All the information you need, including pricing, is there. Once I've sold out of these CD's, they're gone. Make your October-December a record quarter with this information. It worked last year, so it's proven to work this year!
All my best,
Chris
Dr. Chris Bowman - Dental Insiders Alliance
www.DentalInsiders.com3strategies
Sep 19, 2008
Only 9 copies left!
Only 9 copies remain of perhaps my best marketing CD:
"3 Magical Marketing Strategies To End 2007 With A BANG!"
This is no joke. If you really want to BOOST your business heading into the last quarter of 2008, you better act fast! www.DentalInsiders.com/3strategies
The financial institutions and stock markets are in turmoil. This storm is going to churn a lot more before it settles down. However, YOU are not and will not be a victim of "the economy" if you ACT NOW.
Grab the bull by the horns, and make a BIG difference in your practice! Use this link to go directly to the webpage where you can learn about and order this KILLER CD...if there are any left. Go now.
www.DentalInsiders.com/3strategies
All my best,
Chris
PS: BONUS CD included: "People Hate Dentists...But They'll LOVE You!" An interview with Dr. Mac Lee
PPS: Did I tell you it's GUARANTEED? If for some reason you think the information in this CD won't help you, just let me know and I'll refund your paltry investment. Bu then I'll have to check your pulse, because you'd have to be "brain dead" not to see the benefits!
"3 Magical Marketing Strategies To End 2007 With A BANG!"
This is no joke. If you really want to BOOST your business heading into the last quarter of 2008, you better act fast! www.DentalInsiders.com/3strategies
The financial institutions and stock markets are in turmoil. This storm is going to churn a lot more before it settles down. However, YOU are not and will not be a victim of "the economy" if you ACT NOW.
Grab the bull by the horns, and make a BIG difference in your practice! Use this link to go directly to the webpage where you can learn about and order this KILLER CD...if there are any left. Go now.
www.DentalInsiders.com/3strategies
All my best,
Chris
PS: BONUS CD included: "People Hate Dentists...But They'll LOVE You!" An interview with Dr. Mac Lee
PPS: Did I tell you it's GUARANTEED? If for some reason you think the information in this CD won't help you, just let me know and I'll refund your paltry investment. Bu then I'll have to check your pulse, because you'd have to be "brain dead" not to see the benefits!
Sep 17, 2008
Want my end-of-year marketing plan?
No question, things are a little DICEY in the US economy these days. While we're still not in a recession, many Americans are acting like it, and most businesses have experienced somewhat of a slow-down. This includes many dental practices. HOWEVER...I have an ANSWER for you that can pump new energy back into your practice! Whether you're busy or not right now, what I'm going to share with you here will no doubt help boost your business immediately, guaranteed.
On Monday I got a call from Vanessa, my trusty Dental Insiders Alliance member services rep. She told me that she had 39 CD's left over from a tele-seminar I did last year for my DIA members. The name of the CD is:
3 Magical Marketing Strategies To End 2007 With A BANG!"
Actually, it ended up being 4 strategies by the time I was finished...and it's one of the best calls I've ever recorded! Vanessa suggested that I make these CD's available to dentists now, since the feedback was so good last year. So that's what I'm doing...but I've only got 39...so you need to JUMP on this.
This CD contains PROVEN marketing strategies that I use in the last quarter of each year...every year. What worked last year has the BEST chance of working this year. You won't have to reinvent the wheel. Just follow the step-by-step details as outlined by me.
Here's where you can get more information, and pick up your copy (click-the-link): www.DentalInsiders.com/3strategies
You'll LOVE this CD. It'll give your practice the "shot in the arm" it needs to get to the next level!
All my best,
Chris
PS: If you're wondering "how much", I can tell you it's a lot less than you may expect. You'll likely recoup multiples more than your paltry investment with just the first strategy! See for yourself: www.DentalInsiders.com/3strategies
PPS: Remember, I only have 39 of these CD's, and I'm not making any more, because they're from last year. So don't hesitate!
PPPS: I wasn't going to mention it here, but there's an EXTRA BONUS CD that I'm throwing in for free. This one alone is worth the "price of admission". Best part is, it's free. Go to the website to find out what it is!
On Monday I got a call from Vanessa, my trusty Dental Insiders Alliance member services rep. She told me that she had 39 CD's left over from a tele-seminar I did last year for my DIA members. The name of the CD is:
3 Magical Marketing Strategies To End 2007 With A BANG!"
Actually, it ended up being 4 strategies by the time I was finished...and it's one of the best calls I've ever recorded! Vanessa suggested that I make these CD's available to dentists now, since the feedback was so good last year. So that's what I'm doing...but I've only got 39...so you need to JUMP on this.
This CD contains PROVEN marketing strategies that I use in the last quarter of each year...every year. What worked last year has the BEST chance of working this year. You won't have to reinvent the wheel. Just follow the step-by-step details as outlined by me.
Here's where you can get more information, and pick up your copy (click-the-link): www.DentalInsiders.com/3strategies
You'll LOVE this CD. It'll give your practice the "shot in the arm" it needs to get to the next level!
All my best,
Chris
PS: If you're wondering "how much", I can tell you it's a lot less than you may expect. You'll likely recoup multiples more than your paltry investment with just the first strategy! See for yourself: www.DentalInsiders.com/3strategies
PPS: Remember, I only have 39 of these CD's, and I'm not making any more, because they're from last year. So don't hesitate!
PPPS: I wasn't going to mention it here, but there's an EXTRA BONUS CD that I'm throwing in for free. This one alone is worth the "price of admission". Best part is, it's free. Go to the website to find out what it is!
Sep 4, 2008
2 great questions about testimonials
I've gotten some great questions about testimonials on the heels of my last two messages. I answered one last time, and this time I'll address two more.
PLUS, there's a bonus I'm going to give you ALL...as a gesture of thanks for your attention, for your continued involvement as a subscriber, and for the relationship that we're developing! It's at the end, but don't miss what's in the middle.
Here are the Q's:
Dr. Doug Shindollar asks:
In the state of Illinois the Dental Practice Act forbids the use of testimonials. Now What???!!!
Well, Doug, things MAY not be as bad as you think. The first thing you'll want to do is VERIFY what the law TRULY is...through an attorney who will actually check the law! You may be surprised to find out what is legal and what's not.
Much more frequently than not, what we hear from others is far, far from the truth...especially regarding legal matters. By the time one colleague tells another and so on, the truth often innocently gets lost. It's natural, it's not our specialty to know the true law.
Even if you find from an attorney that the use of testimonials is in fact not allowed by law, then the next step is to ask the attorney what exactly IS legal? Then do that!
WARNING: I'm not an attorney! Don't break the law! BUT...do everything that is both ethical and legally allowable...according to a reliable attorney. It'll be the best few hundred bucks you ever spend!
Want some examples? OK. Can you use photos of you and/or your team with one or more of your happy patients? With captions identifying who's in the photo? With a description of the services you provided...but without a direct quote from the patient? What are the true limits of your laws?
How about writing a "profile" story about one or more of your patients in a marketing piece, or your patient newsletter? Can you tell the patient's story, including what you did for them. Their permission to print the story may not be considered a testimonial, but it's the next best thing.
Does the "no testimonials" law pertain only to EXTERNAL advertising? You may be able to use them all you want in your practice, and your newsletter. Who knows...until you have the law checked out by a pro.
With all due respect to our colleagues and buddies, you can't rely on their interpretation of the law to make these critical decisions about your practice. And you can't worry about irritating them when you do find a legal angle and deploy your new strategy. After all, they're not going to be calling to schedule, are they?!
Now, on to question #2. Dr. John Durling asks:
Chris, is there a consent form you recommend or could share for those patient testimonials. Seems like you had one that you shared a while back.
This one's easy. Yep, I do have a form I can share. And it's also the BONUS I mentioned above that I want you all to have...with ONE CONDITION:
I'm NOT legally responsible for it's use in your practice!
In other words, get your attorney to review it too. Be sure that the consent forms you use are thoroughly examined, so you can be confident it's legit.
I currently use a consent form in my practice that includes a section devoted to gaining permission from the patient to use their testimonials in ANY form. Even though I still obtain verbal approval for every form of usage, the signature rests on this form from the beginning.
Today I'm going to upload my consent form to my blog so I can give it to you, with *no*strings*attached*! Actually, my webmaster is going to that since I'm a programming dunce. She'll get it on there for you to download sometime today, and it may be there already. Please check back again if it's not there when you go
to get it.
My consent form will be located at this webpage:
www.DentalInsiders.com/blog
There will be a clearly visible link to download the form near the top of the page. Just click on it and follow the instructions.
If you have any trouble, just let me know at
DrChrisBowman@DentalInsiders.com. Vanessa or Sarah will get back with you soon and make sure you get the form asap.
Download the Consent Form
Have a SPECTACULAR weekend!
All my best,
Chris
PLUS, there's a bonus I'm going to give you ALL...as a gesture of thanks for your attention, for your continued involvement as a subscriber, and for the relationship that we're developing! It's at the end, but don't miss what's in the middle.
Here are the Q's:
Dr. Doug Shindollar asks:
In the state of Illinois the Dental Practice Act forbids the use of testimonials. Now What???!!!
Well, Doug, things MAY not be as bad as you think. The first thing you'll want to do is VERIFY what the law TRULY is...through an attorney who will actually check the law! You may be surprised to find out what is legal and what's not.
Much more frequently than not, what we hear from others is far, far from the truth...especially regarding legal matters. By the time one colleague tells another and so on, the truth often innocently gets lost. It's natural, it's not our specialty to know the true law.
Even if you find from an attorney that the use of testimonials is in fact not allowed by law, then the next step is to ask the attorney what exactly IS legal? Then do that!
WARNING: I'm not an attorney! Don't break the law! BUT...do everything that is both ethical and legally allowable...according to a reliable attorney. It'll be the best few hundred bucks you ever spend!
Want some examples? OK. Can you use photos of you and/or your team with one or more of your happy patients? With captions identifying who's in the photo? With a description of the services you provided...but without a direct quote from the patient? What are the true limits of your laws?
How about writing a "profile" story about one or more of your patients in a marketing piece, or your patient newsletter? Can you tell the patient's story, including what you did for them. Their permission to print the story may not be considered a testimonial, but it's the next best thing.
Does the "no testimonials" law pertain only to EXTERNAL advertising? You may be able to use them all you want in your practice, and your newsletter. Who knows...until you have the law checked out by a pro.
With all due respect to our colleagues and buddies, you can't rely on their interpretation of the law to make these critical decisions about your practice. And you can't worry about irritating them when you do find a legal angle and deploy your new strategy. After all, they're not going to be calling to schedule, are they?!
Now, on to question #2. Dr. John Durling asks:
Chris, is there a consent form you recommend or could share for those patient testimonials. Seems like you had one that you shared a while back.
This one's easy. Yep, I do have a form I can share. And it's also the BONUS I mentioned above that I want you all to have...with ONE CONDITION:
I'm NOT legally responsible for it's use in your practice!
In other words, get your attorney to review it too. Be sure that the consent forms you use are thoroughly examined, so you can be confident it's legit.
I currently use a consent form in my practice that includes a section devoted to gaining permission from the patient to use their testimonials in ANY form. Even though I still obtain verbal approval for every form of usage, the signature rests on this form from the beginning.
Today I'm going to upload my consent form to my blog so I can give it to you, with *no*strings*attached*! Actually, my webmaster is going to that since I'm a programming dunce. She'll get it on there for you to download sometime today, and it may be there already. Please check back again if it's not there when you go
to get it.
My consent form will be located at this webpage:
www.DentalInsiders.com/blog
There will be a clearly visible link to download the form near the top of the page. Just click on it and follow the instructions.
If you have any trouble, just let me know at
DrChrisBowman@DentalInsiders.com. Vanessa or Sarah will get back with you soon and make sure you get the form asap.
Download the Consent Form
Have a SPECTACULAR weekend!
All my best,
Chris
Sep 2, 2008
Is JD as good as John Doe?
Well, it seems I didn't offend too many people with my last message about Obama's lack of testimonials. I did get one "you suck!", and another "I don't wanna hear about your politics!"...but that was about it. Like I said to them, I DID warn you!
In fact, most of the feedback was great, and I'm glad that most of you were able to "put on your marketing hat" while reading that post.
I want to share a great question I got from Dr. Bob Korwin. His question is: "Does a testimonial with the initials JD work any less effectively than the full name John Doe?"
Answer: An unequivocal YES! MUCH less!
It's always best to use your patient's FULL name when collecting testimonials. It's just less credible if you don't. The more detail you omit from their names, the more people will think you made it up yourself. I know it sounds cynical, but it's true.
What I've found is that people are much less stingy about revealing their full name in a testimonial than you may think. Especially if you ask them the right way. The key is to develop a string of "yes" answers that get you closer to the goal of not only using their name, but also their testimonial, in ALL of your marketing.
We ask first if we can QUOTE them on the compliments that they just gave us. Then we ask if we can attach their FULL name to it. Then we ask if it's OK to use the quote in our marketing. It's that simple, and it works 98% of the time. When you explain that you need to use the full name because it makes the testimonial believable, most patients will give their full consent. They've seen "JD" testimonials before!
Yes, there are a FEW who don't feel comfortable giving out their full name for their testimonial in our marketing. In my practice it's been literally a small handful. When this happens we ask if we can use their name IN the office, but not in our EXTERNAL marketing to the public. They almost ALL say yes to that!
I simply won't use a testimonial if we can't use the patient's FULL name (first and last). It's that important. I don't want anyone to EVER wonder if I fabricated even a single testimonial, because it would tarnish all of them.
All my best,
Chris
Dr. Chris Bowman - Dental Insiders Alliance
Join DIA for 2 Months *FREE*
www.DentalInsiders.com/testdrive
In fact, most of the feedback was great, and I'm glad that most of you were able to "put on your marketing hat" while reading that post.
I want to share a great question I got from Dr. Bob Korwin. His question is: "Does a testimonial with the initials JD work any less effectively than the full name John Doe?"
Answer: An unequivocal YES! MUCH less!
It's always best to use your patient's FULL name when collecting testimonials. It's just less credible if you don't. The more detail you omit from their names, the more people will think you made it up yourself. I know it sounds cynical, but it's true.
What I've found is that people are much less stingy about revealing their full name in a testimonial than you may think. Especially if you ask them the right way. The key is to develop a string of "yes" answers that get you closer to the goal of not only using their name, but also their testimonial, in ALL of your marketing.
We ask first if we can QUOTE them on the compliments that they just gave us. Then we ask if we can attach their FULL name to it. Then we ask if it's OK to use the quote in our marketing. It's that simple, and it works 98% of the time. When you explain that you need to use the full name because it makes the testimonial believable, most patients will give their full consent. They've seen "JD" testimonials before!
Yes, there are a FEW who don't feel comfortable giving out their full name for their testimonial in our marketing. In my practice it's been literally a small handful. When this happens we ask if we can use their name IN the office, but not in our EXTERNAL marketing to the public. They almost ALL say yes to that!
I simply won't use a testimonial if we can't use the patient's FULL name (first and last). It's that important. I don't want anyone to EVER wonder if I fabricated even a single testimonial, because it would tarnish all of them.
All my best,
Chris
Dr. Chris Bowman - Dental Insiders Alliance
Join DIA for 2 Months *FREE*
www.DentalInsiders.com/testdrive
Subscribe to:
Posts (Atom)
Posts
