Why so many people ask about “PRICE”

A belated Happy Memorial Day to you! I hope you had a wonderful long weekend.

As you know, it's my mission as founder of Dental Insiders Alliance to help you grow your practice beyond your wildest expectations. These messages deliver hard hitting content to you that will either reinforce "proper" thinking, or perhaps even open your eyes to concepts you may not yet have considered.

In this message I'll reveal why so many dental prospects (potential patients) and existing patients ask about "price"... and what you can do about it.

Understanding the concepts in this message could well be worth hundreds of thousands to you in new business for your practice. That is IF you apply them! So, let's get started.

OK, there are two main reasons why people ask about your fees. First, they are at least partially INTERESTED in BUYING what they're asking about! That's a good thing. Think about it. Who would ask how much a crown is if that person didn't need or want one?

Second, they are often comparing your fees with other dentists' fees. This is not necessarily a good thing, but that doesn't mean that it must have a negative effect on your practice...even if your fees are among the highest in your area.

Here's the "secret". The more SIMILAR people perceive a product or service to be, the more sensitive they become to differences in price. The same is true in dentistry. Very little if anything is done by ANY dental practice to differentiate itself from all the other practices. Services are listed in ads as commodities, with no explanations that describe those services as uniquely distinctive in any way.

If people perceive all dentists to be about the same (which they DO), and thus all crowns to be about the same (which they DO), then all they have to use as a basis of comparison is PRICE. Hence the famous question: "How much is a __________?"

So what can you do about it? The answer lies in the previous two paragraphs. When you can DIFFERENTIATE your practice from the others in your area, you immediately become the desirable office for those who appreciate and are willing to pay for higher levels of service. Price becomes far less an issue, even eliminated for those who want "the best".

What differentiates your practice from the others in your area? Aye, that's the big question that you need to answer. The sooner you and your team determine what sets you apart from the rest - AND actively get the word out about it - the more likely you'll become the "go to" practice in your area. Best of all, you'll develop relative immunity to questions about price!

My mission: your success!

All my best,
Chris

3 Ways To Grow Your Practice

I hope this message finds you well.

SPECIAL NOTICE:
Here's your VERY FIRST Dental Insiders Alliance
E-Alert Network Update. At least once weekly
you'll receive tips, strategies, and concepts
that will help you grow your practice beyond
even your loftiest expectations!

Today: 3 Ways To Grow Your Practice

With all the advice available today for
dentists (most of it bad by the way),
you may be thinking that there are numerous
ways that you can grow you practice.
Well, not really.

If you break things down to their most basic
levels, there are really only 3 ways to
build ANY business...including your dental
practice:

1- Add more patients
2- Increase the amount each patient spends
per visit
3- Increase the number and frequency of
patient visits

That's it. Every strategy you employ in
your practice should be designed to achieve
at least one of the above objectives...which
is also the criteria by which you evaluate its
effectiveness.

In your next DIA E-Alert, I'll explain why so
many people ask about price in dentistry, and
what you can do about it.

My mission: your success!

All my best,
Chris

Dentists: Welcome To Your "Shortcut To Success"!

Hi Doctor,

Welcome to the Dental Insiders Alliance Success Blog! I launched this blog today as a companion to my official blog at www.DentalInsiders.com/diablog. Be sure to check that out too.

If you're a dentist looking to grow your practice using the latest advances in dental marketing, communications with dental patients, dental practice business systems, and dental patient referrals and retention, you've come to the right place!

Don't miss ANY of the principles, ideas, concepts, and strategies that I share with all my Dental Insiders Alliance members. By joining the DIA E-Alert Network at www.DentalInsiders.com, you'll be IN on it all.

Subscribe to my feeds, stay connected, and stay informed.

All my best,
Chris

Dr. Chris Bowman
Dental Insiders Alliance
www.DentalInsiders.com