Well folks, the cat's out of the bag. I am indeed running for President of the United States.
After much deliberation, I decided that what America needs is a solid, plain talking, values based DENTIST to lead this great land. And who better to guide the U.S. of A. in the right direction than me...if I may say so myself. NOW is the time to abandon the politics of old and support the dawning of a new era. Join me and "We the People" will bring America back!
Here's the first of many press releases to come:
All my best,
Chris
Dr. Chris Bowman (Indep.)
Dental Insiders Alliance
Jul 16, 2008
Answers to 2 great questions
Within just a short time of shooting out yesterday's E-Alert, several savvy doctors went straight to the link (www.thereferralmovie.com/fordentists) and checked out the Send Out Cards system. Very smart. If you haven't done this yet, you need to!
I also got 2 great questions from subscribers, and I wanted to share them with you because they're both instructive in more ways than one. Question #1 is addressed in this message...question #2 will be covered tomorrow, so keep your eyes peeled.
Question #1- Dear Chris,
Very interesting, I was wondering if you can show the percentages of discount based on the dentistry performed. It'll give me a better idea of how to work my future promotion.
Thanks,
Dr. Joe Simaie
Great question...better reason for the question! Dr. Simaie sounds like he's ready to IMPLEMENT my idea now. I'm guessing that he would apply a similar promotion to an upcoming "reason why" date or event, and not wait till next year. That's a mini lesson itself.
My answer has a couple parts, and is instructional too. First, the savings in this promotion are:
$50 off $500-$999; $100 off $1000-$1499;
$150 off $1500-$1999; $200 off $2000 or more
So, the most I'm giving away is 10%, down to about 5%. Guess what...I routinely give away up to 8% for those patients who pay in full one week in advance! So, I'm not giving up much more than normal, and in some cases less.
When the savings from the promotion is less than the savings acquired by paying in full one week in advance, we always offer the higher savings. Another "victory" for the patients.
[By the way, my fees are POSITIONED high enough that I can afford to offer savings like this to my patients. Everyone loves a sale. When you put your fees on sale, you stimulate more "YES's" from your patients.]
Here are the bigger lessons. First, a promotion like this will act as the TRIGGER that causes a patient to act on a decision to move forward. The results are greater when patients are aware of their problems, and have been presented the solutions. This is the "nudge" that pushes them to call us.
Second, some patients prefer to pay only their portion of the total fee, and have their insurance pay us the difference (you MUST estimate low, low, low benefits from insurance). When they see how much they can save, they often SWITCH to prepaying us in full, one week early. Cool.
Lastly, the fact that I've reached out to them with a tangible, compelling offer TIED TO a reason for contacting them is something that BUILDS A RELATIONSHIP with them. Remember that I thanked them for choosing us to be their dental office in a 4th of July card. Even for those who don't respond, I've "touched" them, and they'll remember me for it.
OK, that should get you going! Stay tuned for tomorrow's message, when I answer question #2...which is VERY important.
All my best,
Chris
PS: Here's the link once again for Send Out Cards info:
www.TheReferralMovie.com/fordentists
I also got 2 great questions from subscribers, and I wanted to share them with you because they're both instructive in more ways than one. Question #1 is addressed in this message...question #2 will be covered tomorrow, so keep your eyes peeled.
Question #1- Dear Chris,
Very interesting, I was wondering if you can show the percentages of discount based on the dentistry performed. It'll give me a better idea of how to work my future promotion.
Thanks,
Dr. Joe Simaie
Great question...better reason for the question! Dr. Simaie sounds like he's ready to IMPLEMENT my idea now. I'm guessing that he would apply a similar promotion to an upcoming "reason why" date or event, and not wait till next year. That's a mini lesson itself.
My answer has a couple parts, and is instructional too. First, the savings in this promotion are:
$50 off $500-$999; $100 off $1000-$1499;
$150 off $1500-$1999; $200 off $2000 or more
So, the most I'm giving away is 10%, down to about 5%. Guess what...I routinely give away up to 8% for those patients who pay in full one week in advance! So, I'm not giving up much more than normal, and in some cases less.
When the savings from the promotion is less than the savings acquired by paying in full one week in advance, we always offer the higher savings. Another "victory" for the patients.
[By the way, my fees are POSITIONED high enough that I can afford to offer savings like this to my patients. Everyone loves a sale. When you put your fees on sale, you stimulate more "YES's" from your patients.]
Here are the bigger lessons. First, a promotion like this will act as the TRIGGER that causes a patient to act on a decision to move forward. The results are greater when patients are aware of their problems, and have been presented the solutions. This is the "nudge" that pushes them to call us.
Second, some patients prefer to pay only their portion of the total fee, and have their insurance pay us the difference (you MUST estimate low, low, low benefits from insurance). When they see how much they can save, they often SWITCH to prepaying us in full, one week early. Cool.
Lastly, the fact that I've reached out to them with a tangible, compelling offer TIED TO a reason for contacting them is something that BUILDS A RELATIONSHIP with them. Remember that I thanked them for choosing us to be their dental office in a 4th of July card. Even for those who don't respond, I've "touched" them, and they'll remember me for it.
OK, that should get you going! Stay tuned for tomorrow's message, when I answer question #2...which is VERY important.
All my best,
Chris
PS: Here's the link once again for Send Out Cards info:
www.TheReferralMovie.com/fordentists
Jul 15, 2008
My 4th of July “Freedom Promotion”: Early Results In
I wanted to share with you the preliminary results from my "Freedom Promotion" that we tied in with the 4th of July.
Here's what we did. Using Send Out Cards -- which is THE coolest marketing tool I've ever used -- we sent our "Top 500" patients a 4th of July greeting card. Send Out Cards allows you to send postcards, greeting cards, and even tri-fold cards, plus various other things with the cards. I chose the greeting card here because I wanted to use two inside panels for my text.
On the left, I recognized that our patients have the "freedom to choose" their dentist...and I thanked them for choosing us to care for their dental needs. This ties in beautifully with July 4th, our US Independence Day.
On the right, I made them an offer to call us by July 17 to schedule any treatment they need...and we'll give them a savings of about 10%, depending on the amount of dentistry. All the %'s are spelled out on the card.
Before I reveal early results, let me explain one of the biggest marketing principles at work in this promotion. It's called "Reason Why".
When there is a specific, defined REASON WHY you are contacting your clients or patients or customers, your response will likely be significantly higher than if you simply send a promotion for seemingly no reason other than to promote your services. The reason connects an event or date with the promotion, and thus makes the promotion somewhat of a celebration instead of a sales pitch.
Any time you notice a chance to provide a reason why, you should take advantage of it without hesitation. Holidays, anniversaries, birthdays, news events, milestones, you name it. If your patients can identify with it, it's a reason why.
Always be on the lookout for opportunities to use "reason why" marketing. If implemented properly, it'll virtually always boost reponse, and sometimes double or triple the results of your marketing efforts.
OK, now about my "Freedom Promotion". We spent only $1.04 per card sent, to 506 households...or $526.24. By the way, the entire promotion took only 35 minutes to create and send the cards to my list from start to finish! It's still 2 days before the deadline to call, and we've already scheduled over $7200 worth of dentistry for patients who responded...so far!
That's a 1368% return...so far!
So, when's the next event or holiday that you can use as a reason why in your marketing to your own mpatients? Be creative, and DO IT!
All my best,
Chris
Dr. Chris Bowman
Dental Insiders Alliance
PS: If you haven't checked out Send Out Cards, you really need to. Go to
www.thereferralmovie.com/fordentists for more info.
PPS: Here's a copy of the front of the card:
Here's what we did. Using Send Out Cards -- which is THE coolest marketing tool I've ever used -- we sent our "Top 500" patients a 4th of July greeting card. Send Out Cards allows you to send postcards, greeting cards, and even tri-fold cards, plus various other things with the cards. I chose the greeting card here because I wanted to use two inside panels for my text.
On the left, I recognized that our patients have the "freedom to choose" their dentist...and I thanked them for choosing us to care for their dental needs. This ties in beautifully with July 4th, our US Independence Day.
On the right, I made them an offer to call us by July 17 to schedule any treatment they need...and we'll give them a savings of about 10%, depending on the amount of dentistry. All the %'s are spelled out on the card.
Before I reveal early results, let me explain one of the biggest marketing principles at work in this promotion. It's called "Reason Why".
When there is a specific, defined REASON WHY you are contacting your clients or patients or customers, your response will likely be significantly higher than if you simply send a promotion for seemingly no reason other than to promote your services. The reason connects an event or date with the promotion, and thus makes the promotion somewhat of a celebration instead of a sales pitch.
Any time you notice a chance to provide a reason why, you should take advantage of it without hesitation. Holidays, anniversaries, birthdays, news events, milestones, you name it. If your patients can identify with it, it's a reason why.
Always be on the lookout for opportunities to use "reason why" marketing. If implemented properly, it'll virtually always boost reponse, and sometimes double or triple the results of your marketing efforts.
OK, now about my "Freedom Promotion". We spent only $1.04 per card sent, to 506 households...or $526.24. By the way, the entire promotion took only 35 minutes to create and send the cards to my list from start to finish! It's still 2 days before the deadline to call, and we've already scheduled over $7200 worth of dentistry for patients who responded...so far!
That's a 1368% return...so far!
So, when's the next event or holiday that you can use as a reason why in your marketing to your own mpatients? Be creative, and DO IT!
All my best,
Chris
Dr. Chris Bowman
Dental Insiders Alliance
PS: If you haven't checked out Send Out Cards, you really need to. Go to
www.thereferralmovie.com/fordentists for more info.
PPS: Here's a copy of the front of the card:
Jul 1, 2008
It’s about the elephant in the room
As you can see from the subject of this email, it's about the so-called elephant in the room...the economy, and the dreaded 'R' word (Recession). Economists are arguing over technicalities. The news media has had us deep in a recession for months. People do seem troubled by gas and grocery prices.
In order to address the elephant in the room and as a special thank you for being one of our valued Online Subscribers I've arranged a special, one-time only free gift for you (well, actually, TWO GIFTS if you want both of them).
Here's what this is all about:
A month ago Marketing Guru and Millionaire Maker Dan Kennedy released his first of two new books he's written in his best selling 'No B.S." series.
NOW...he's released his second one which is extremely timely, given what's on everyone's mind....the economy.
This book is titled: NO B.S. MARKETING TO THE AFFLUENT (The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide To Getting Really Rich.)
In short, Dan says that "recession" is a big, fat, over-broad, over-simplified generalization. There are plenty of consumers, plenty of investors and plenty of business owners spending plenty of money - and that's one of the things he wants to talk to YOU about in a 'no-charge' Tele-Phone Seminar he's conducting related to his "newest book.
This FREE Tele-Phone Seminar will be conducted at two different times on Tuesday July 8th where he will be discussing the BIG Lessons learned from his latest publication.
As soon as I heard about it, I contacted his office and arranged to get a limited number of the reserved phone lines to offer to my Online Subscribers.
If you hurry, you can grab one of these limited spots at no cost to you.
I URGE YOU TO BE ON THIS CALL.
Here's the best part: I was also able to arrange for you to get a second free gift from Dan when you register for this call of over $613.91 of his MARKETING & MONEY-MAKING resources.
Just wait until you see what's waiting for you!!!
To register for the call, choose the best time that works for you, and claim your additional free gift, just click on the link below NOW:
http://www.nobsaffluent.com/bowman
By the way, in case you're curious, this call contains NO warm 'n fuzzies, NO academic theories: just hard core strategies from the real word trenches... for successfully re-positioning your business, products, services and self to attract customers or clients for whom "price" is NOT a determining factor in their purchasing decisions.
Here's some of what Dan will be covering on this "not-to-be-missed" free tele-seminar.
* IMMUNITY TO RECESSION... How to find, attract and sell to "the LEAST and LAST affected"
* SECRETS OF SELLING TO THE AFFLUENT ENTREPRENEUR
* HOW THE MASS-AFFLUENT TRADE UP.... Where the missed opportunities are to increase transaction size
* WHO ARE THESE PEOPLE ANYWAY... are there really that many of them?
So if you haven't already taken care of this, I urge you grab one of the limited spots and claim your free gift by clicking onto the link below now:
http://www.nobsaffluent.com/bowman
OH...Did I tell you about the Q & A time with Dan Kennedy himself?
People always go absolutely "ga-ga" with the opportunity to be able to get their specific questions answered by Dan Kennedy himself and on this call, Dan is offering an E-X-T-E-N-D-E-D- opportunity to be able to ask him your specific questions.
If you don't think this is a big deal, just listen to this...Dan currently charges his clients $2,000.00 an hour for his advice.
So, you can see what a rare opportunity this is. Learn from "THE" man and ask your own question to "THE" man.
Now if you haven't yet registered for the free tele-seminar and claim your additional free gift ... do it NOW!
http://www.nobsaffluent.com/bowman
All my best,
Chris
P.S. Once you sign up for the tele-seminar you'll get all the details. Don't wait to sign up.
http://www.nobsaffluent.com/bowman
PPS: If you're a Power Hours Formula / Instant Team Meetings member, keep
in mind that our Monthly Series call is at 1pm EST (12pm CST; 11am MST; 10am PST)
on the same day. So you won't miss our call, you have three options:
1- Register for the 7pm EST time slot for Dan's call. Then you'll hear both on time!
Once registered, your team can listen to Dan's call too.
2- Have your TEAM listen to our PHF/ITM call, while YOU listen to Dan at 1pm EST.
Then you can listen to the recording of our call, available immediately after
it's completed....and update your team on Dan's content.
3- Listen with your team to Dan's call at 1pm EST...then listen to our PHF/ITM
call with your team at another time, as the recording is available immediately.
Either way, be sure to catch BOTH!
In order to address the elephant in the room and as a special thank you for being one of our valued Online Subscribers I've arranged a special, one-time only free gift for you (well, actually, TWO GIFTS if you want both of them).
Here's what this is all about:
A month ago Marketing Guru and Millionaire Maker Dan Kennedy released his first of two new books he's written in his best selling 'No B.S." series.
NOW...he's released his second one which is extremely timely, given what's on everyone's mind....the economy.
This book is titled: NO B.S. MARKETING TO THE AFFLUENT (The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide To Getting Really Rich.)
In short, Dan says that "recession" is a big, fat, over-broad, over-simplified generalization. There are plenty of consumers, plenty of investors and plenty of business owners spending plenty of money - and that's one of the things he wants to talk to YOU about in a 'no-charge' Tele-Phone Seminar he's conducting related to his "newest book.
This FREE Tele-Phone Seminar will be conducted at two different times on Tuesday July 8th where he will be discussing the BIG Lessons learned from his latest publication.
As soon as I heard about it, I contacted his office and arranged to get a limited number of the reserved phone lines to offer to my Online Subscribers.
If you hurry, you can grab one of these limited spots at no cost to you.
I URGE YOU TO BE ON THIS CALL.
Here's the best part: I was also able to arrange for you to get a second free gift from Dan when you register for this call of over $613.91 of his MARKETING & MONEY-MAKING resources.
Just wait until you see what's waiting for you!!!
To register for the call, choose the best time that works for you, and claim your additional free gift, just click on the link below NOW:
http://www.nobsaffluent.com/bowman
By the way, in case you're curious, this call contains NO warm 'n fuzzies, NO academic theories: just hard core strategies from the real word trenches... for successfully re-positioning your business, products, services and self to attract customers or clients for whom "price" is NOT a determining factor in their purchasing decisions.
Here's some of what Dan will be covering on this "not-to-be-missed" free tele-seminar.
* IMMUNITY TO RECESSION... How to find, attract and sell to "the LEAST and LAST affected"
* SECRETS OF SELLING TO THE AFFLUENT ENTREPRENEUR
* HOW THE MASS-AFFLUENT TRADE UP.... Where the missed opportunities are to increase transaction size
* WHO ARE THESE PEOPLE ANYWAY... are there really that many of them?
So if you haven't already taken care of this, I urge you grab one of the limited spots and claim your free gift by clicking onto the link below now:
http://www.nobsaffluent.com/bowman
OH...Did I tell you about the Q & A time with Dan Kennedy himself?
People always go absolutely "ga-ga" with the opportunity to be able to get their specific questions answered by Dan Kennedy himself and on this call, Dan is offering an E-X-T-E-N-D-E-D- opportunity to be able to ask him your specific questions.
If you don't think this is a big deal, just listen to this...Dan currently charges his clients $2,000.00 an hour for his advice.
So, you can see what a rare opportunity this is. Learn from "THE" man and ask your own question to "THE" man.
Now if you haven't yet registered for the free tele-seminar and claim your additional free gift ... do it NOW!
http://www.nobsaffluent.com/bowman
All my best,
Chris
P.S. Once you sign up for the tele-seminar you'll get all the details. Don't wait to sign up.
http://www.nobsaffluent.com/bowman
PPS: If you're a Power Hours Formula / Instant Team Meetings member, keep
in mind that our Monthly Series call is at 1pm EST (12pm CST; 11am MST; 10am PST)
on the same day. So you won't miss our call, you have three options:
1- Register for the 7pm EST time slot for Dan's call. Then you'll hear both on time!
Once registered, your team can listen to Dan's call too.
2- Have your TEAM listen to our PHF/ITM call, while YOU listen to Dan at 1pm EST.
Then you can listen to the recording of our call, available immediately after
it's completed....and update your team on Dan's content.
3- Listen with your team to Dan's call at 1pm EST...then listen to our PHF/ITM
call with your team at another time, as the recording is available immediately.
Either way, be sure to catch BOTH!
Jun 30, 2008
It’s “halftime”…how’re you doing?
Hi,
[Note: You may have noticed that I haven't been around in a while.
I was on an extended vacation with my family, and we had a great
time. I'll get some photos out sometime soon. But I'm back in
the practice and at the keyboard now...ready to help you gear up
for the rest of the year and beyond! I'll be ramping up my messages
to you over the next few weeks for this very purpose.]
Can you believe it? It's "halftime", or the halfway point in 2008.
How are you doing with regard to your practice goals for the year?
This is a great time to pause and examine your progress.
If there's only one certainty in life, it's that time does NOT
slow down for anyone's convenience! However, time is the one
"commodity" (and must be viewed as such) that is distributed
equally to everyone. What are you doing with your time...in your
life, and in your practice?
Go ahead and gather your statistics for January through June, sit
down and review them, and begin to chart the next six months for
your business. As you hurtle through the remainder of the year,
you'll be glad you invested the time to shape your outcomes.
And of course, I'll be here to help guide you through your planning
process...that is, if you're willing to listen and implement. Here's
what I'll be focusing on:
1- Building a mile-high WALL around your existing patients...
aka RETENTION...through memorable communications with them
2- Multiplying the REFERRALS you get from them...and others too
3- Attracting tons of NEW PATIENTS with specific, niched wants
and needs, through innovative marketing strategies
4- Honing your and your team's skills to maximize your effectiveness
with each and every one of your patients...so they'll get stuff
done and pay you handsomely for it
5- Maximizing your PROFITABILITY...period!
That's a pretty good list, wouldn't you agree?
With that I'll let you get back to what you're doing. But keep your
eyes peeled for my next message, in 2-3 days.
All my best,
Chris
PS: If you're not already a member of Dental Insiders Alliance, you
should consider joining now. I'll soon be releasing several great
resources that will help you grow your practice like never before.
As a Preferred or Elite member, not only will you get more in depth
information than can be gotten via these messages...you'll also
SAVE BIG on anything that I release as a resource for dentists!
Plus, you can test drive your DIA Preferred membership with no
membership fees for two full months. This "Test Drive" includes
bonuses worth about $2173.00, but who's counting? hack it out here:
www.DentalInsiders.com/testdrive
[Note: You may have noticed that I haven't been around in a while.
I was on an extended vacation with my family, and we had a great
time. I'll get some photos out sometime soon. But I'm back in
the practice and at the keyboard now...ready to help you gear up
for the rest of the year and beyond! I'll be ramping up my messages
to you over the next few weeks for this very purpose.]
Can you believe it? It's "halftime", or the halfway point in 2008.
How are you doing with regard to your practice goals for the year?
This is a great time to pause and examine your progress.
If there's only one certainty in life, it's that time does NOT
slow down for anyone's convenience! However, time is the one
"commodity" (and must be viewed as such) that is distributed
equally to everyone. What are you doing with your time...in your
life, and in your practice?
Go ahead and gather your statistics for January through June, sit
down and review them, and begin to chart the next six months for
your business. As you hurtle through the remainder of the year,
you'll be glad you invested the time to shape your outcomes.
And of course, I'll be here to help guide you through your planning
process...that is, if you're willing to listen and implement. Here's
what I'll be focusing on:
1- Building a mile-high WALL around your existing patients...
aka RETENTION...through memorable communications with them
2- Multiplying the REFERRALS you get from them...and others too
3- Attracting tons of NEW PATIENTS with specific, niched wants
and needs, through innovative marketing strategies
4- Honing your and your team's skills to maximize your effectiveness
with each and every one of your patients...so they'll get stuff
done and pay you handsomely for it
5- Maximizing your PROFITABILITY...period!
That's a pretty good list, wouldn't you agree?
With that I'll let you get back to what you're doing. But keep your
eyes peeled for my next message, in 2-3 days.
All my best,
Chris
PS: If you're not already a member of Dental Insiders Alliance, you
should consider joining now. I'll soon be releasing several great
resources that will help you grow your practice like never before.
As a Preferred or Elite member, not only will you get more in depth
information than can be gotten via these messages...you'll also
SAVE BIG on anything that I release as a resource for dentists!
Plus, you can test drive your DIA Preferred membership with no
membership fees for two full months. This "Test Drive" includes
bonuses worth about $2173.00, but who's counting? hack it out here:
www.DentalInsiders.com/testdrive
Subscribe to:
Posts (Atom)
Posts
