This is your reminder for our April DIA Executive Insider
Teleseminar titled: Be The EXPERT Dentist On Your Own TV Show!
...with special guest Dr. Jeff Hockings of "Leading Experts" and
"Phenomenal Health"
Date/Time: Tuesday, April 29th at 8:30pm EST for 60-75 minutes
(7:30pm CST; 6:30pm MST; 5:30PM PST)
Simulcast: Attend via Phone or Webcast -- it's your choice
FOR CALL INFO, CLICK THIS LINK NOW:
http://instantTeleseminar.com/?eventid=2601930
My special expert guest this month is Dr. Jeff Hockings, founder
of "Leading Experts" and "Phenomenal Health". Dr. Hockings
has successfully been using 30-minute TV interview shows for 11
years to build recognition and expert status in his AFFLUENT
community of Palm Springs, CA. If you think TV advertising
must be cheesy or hokey, or too expensive to do right, think again.
Dr. Hockings will reveal how he has cornered his local market
using television...and how you can too. You can star in your own
30-minute television show, interviewed by a professional CBS
news anchorwoman. This is NOT a fluke...it is the real deal. I'm
actually scheduled to film THREE shows this summer, for use
here in Charlotte, NC.
Here's a partial list of what Dr. Hockings will share on this
innovative learning event:
- Why television is such a powerful marketing medium
- The 5 major benefits of producing a 30 minute TV show
- 8 ways to promote your show WITHOUT airing it once on
broadcast TV
- Why the cost to air a 30-minute TV show is MUCH LESS than
you think
- The secret of LEASED ACCESS, and how can this save you over
300% off normal "infomercial" rates
- How you can actually air your show on TV for FREE
- The 4 simple steps to secure airtime in your area, region, or
even nationally
- How the entire production process requires a much smaller
investment than expected
- ...and much much MORE!
Title: Be The Expert Dentist On Your Own TV Show!
Date/Time: Tuesday, April 29th at 8:30pm EST for 60-75 minutes
(7:30pm CST; 6:30pm MST; 5:30PM PST)
Simulcast: Attend via Phone or Webcast -- it's your choice
FOR CALL INFO, CLICK THIS LINK NOW:
http://instantTeleseminar.com/?eventid=2601930
Even if you can't make the live call, you'll be sent the audio
recording almost immediately after completion, so you can listen
at your convenience. However, I highly recommend that you be
there live, because I expect that you'll have a question or two that
you want answered by Dr. Hockings. We will have time for Q & A
on this call.
We'll "see" you then!
All my best,
Chris
Apr 22, 2008
Apr 19, 2008
What My 40th Birthday Means To You
At 11:59am today I officially turn 40. That's FORTY...
The Big Four-Oh...Wow! Just yesterday it seems I turned
30. But hey, 40's the new 30, right? Anyway...
I thought I'd share with you how my 40th birthday can and
should relate to the growth and development of your practice.
I'm going to do this in TWO ways, and I think you'll enjoy it
as well as benefit from it.
1- The date in history - April 19th, 1775 was the day of the
"Shot Heard 'Round the World"...or the start of the Revolutionary
War between the upstart US colonies and the feared British Redcoats.
While British soldiers marched in plain view, the rebel colonial fighters hid behind every available object. 93 Americans were lost. But the Reds lost 273, and were handed their you-know-whats during the first battles of the war they would eventually lose.
The ONLY way the upstart American colonial army could defeat the British contingent was to "break" the rules of engagement of the time. In doing so they redefined the rules to their advantage, and came out on top.
The Americans threw out "conventional thinking" and used innovative ideas to win the freedom that we enjoy in the US today. Today we call these tactics "Guerilla Warfare".
Well, you can use "Guerilla Warfare" in your dental practice...in
fact you NEED to in order to thrive in today's volatile marketplace.
This means using strategies and tactics that are unconventional,
and that most dentists are unwilling to do. That's what truly
will set you apart from your local competitors...and it's what
also will bring you practice growth and wealth beyond your
expectations!
So, when in doubt about what to do in just about any given
situation, look around at what most of your colleagues are doing...
and do the OPPOSITE! This holds true especially with marketing,
and with getting more referrals and retaining your patients for
life. Those willing to BREAK FREE from conformity almost always
come out on top.
2- 40 Ideas in 40 Days! - Throughout the next 40 days, I'm going
to share with you FORTY different ideas, concepts, and strategies
that you can implement immediately in your own business!
Don't worry, I'm not going to be sending you 40 messages. Instead
I'll group the 40 ideas together in messages that I'll send 2-3
times per week. That way you won't get your Inbox crammed, but
you'll still benefit. How 'ya like that?
By the way, if you weren't counting, today is "Day 1", and I just
gave you Idea #1 above...and it's a BIGGIE! Enjoy!
So now, if you're keeping track, I'll be spending the next 40 days
covering 40 great ideas for you and your practice. I'll also
maintain an emphasis on Referrals and Retention, which in a
volatile economy are the KEYS to maintaining a thriving business.
My next message will come on either Monday or Tuesday. For now I'm going to enjoy some special time with my wife Elizabeth, my kids Reid, Kenan, and Olivia...and I'm also going to enjoy my birthday! I'll let you know how it went.
All my best,
Chris
PS: Will you do me a favor? Please FORWARD this message to your
colleagues. Make sure they sign up at www.DentalInsiders.com
for more free E-Alerts. They'll appreciate it, and so will I!
The Big Four-Oh...Wow! Just yesterday it seems I turned
30. But hey, 40's the new 30, right? Anyway...
I thought I'd share with you how my 40th birthday can and
should relate to the growth and development of your practice.
I'm going to do this in TWO ways, and I think you'll enjoy it
as well as benefit from it.
1- The date in history - April 19th, 1775 was the day of the
"Shot Heard 'Round the World"...or the start of the Revolutionary
War between the upstart US colonies and the feared British Redcoats.
While British soldiers marched in plain view, the rebel colonial fighters hid behind every available object. 93 Americans were lost. But the Reds lost 273, and were handed their you-know-whats during the first battles of the war they would eventually lose.
The ONLY way the upstart American colonial army could defeat the British contingent was to "break" the rules of engagement of the time. In doing so they redefined the rules to their advantage, and came out on top.
The Americans threw out "conventional thinking" and used innovative ideas to win the freedom that we enjoy in the US today. Today we call these tactics "Guerilla Warfare".
Well, you can use "Guerilla Warfare" in your dental practice...in
fact you NEED to in order to thrive in today's volatile marketplace.
This means using strategies and tactics that are unconventional,
and that most dentists are unwilling to do. That's what truly
will set you apart from your local competitors...and it's what
also will bring you practice growth and wealth beyond your
expectations!
So, when in doubt about what to do in just about any given
situation, look around at what most of your colleagues are doing...
and do the OPPOSITE! This holds true especially with marketing,
and with getting more referrals and retaining your patients for
life. Those willing to BREAK FREE from conformity almost always
come out on top.
2- 40 Ideas in 40 Days! - Throughout the next 40 days, I'm going
to share with you FORTY different ideas, concepts, and strategies
that you can implement immediately in your own business!
Don't worry, I'm not going to be sending you 40 messages. Instead
I'll group the 40 ideas together in messages that I'll send 2-3
times per week. That way you won't get your Inbox crammed, but
you'll still benefit. How 'ya like that?
By the way, if you weren't counting, today is "Day 1", and I just
gave you Idea #1 above...and it's a BIGGIE! Enjoy!
So now, if you're keeping track, I'll be spending the next 40 days
covering 40 great ideas for you and your practice. I'll also
maintain an emphasis on Referrals and Retention, which in a
volatile economy are the KEYS to maintaining a thriving business.
My next message will come on either Monday or Tuesday. For now I'm going to enjoy some special time with my wife Elizabeth, my kids Reid, Kenan, and Olivia...and I'm also going to enjoy my birthday! I'll let you know how it went.
All my best,
Chris
PS: Will you do me a favor? Please FORWARD this message to your
colleagues. Make sure they sign up at www.DentalInsiders.com
for more free E-Alerts. They'll appreciate it, and so will I!
Apr 15, 2008
It’s Tax Time, …Bill Your Patients!
Here we are at what many here in the U.S. call the worst day of
the year ... April 15th. Yes, it's pay-day for our state and federal
governments, whose spending habits make even the most talented
Beverly Hills shoppers look like penny pinching misers!
I'm absolutely disgusted with our tax system, but one thing's for
sure: if you're paying a lot in taxes, it means that you made a lot
of money! That's the ONLY good thing about a big tax bill.
But there's MORE good news. You can "send the bill to your own
PATIENTS." How? Do what I'm doing right here, with you...
COMMUNICATE with them! Stick with me here and I'll tie it all
together.
I mentioned in my last email that I would be focusing on
REFERRALS and RETENTION...how to BOOST your practice
using the leverage of your own patient base. Well, here we go.
The BIGGEST KEY to retaining your existing patients...active and
inactive...is to stay in touch with them. For every month that
you don't, you lose 10% of your influence over them, and many will drift away quietly, never to be seen again.
BUT...if you do communicate with them CONSISTENTLY and
CONTINUOUSLY, you KEEP them. Better yet, the more you
stay in touch, the more BUSINESS you'll get from your patients.
And if you send them the right messages, they'll REFER more
people to you too!
Yes, it's a "slow build", meaning that you can't expect everything
to happen right away. But the sooner you start, the sooner you
enjoy the benefits...and some gains will be immediate.
Start by making sure you have ALL of your patients' contact info,
including their EMAIL addresses. If you don't, start collecting
them TODAY.
In the meantime, use DIRECT MAIL to connect with your patients
when they're not in your office. It's THE most powerful way
to build a stronger relationship with them.
Send a postcard, a letter, a newsletter. Make an OFFER with a
deadline that'll save your patients some money if they act now.
If your offer strikes a chord with just a few of them, you're
well on your way to getting that tax bill taken care of...by
your patients!
More on this soon.
All my best,
Chris
PS: OK...if you haven't joined Dental Insiders Alliance yet,
now's the time, because I'm giving away even more stuff than I
have ever given away. If you join before April 30th, I'll throw
in 2 ADDITIONAL CD's on top of those listed on my website:
www.DentalInsiders.com/testdrive (scroll through to see them all)
1. "How To Make 2008 Your Best Year EVER!" (it's not too late)
2. "Your NEW Fees...How To Charge What Your Worth!"
I've never made this offer before, so jump on it now!
the year ... April 15th. Yes, it's pay-day for our state and federal
governments, whose spending habits make even the most talented
Beverly Hills shoppers look like penny pinching misers!
I'm absolutely disgusted with our tax system, but one thing's for
sure: if you're paying a lot in taxes, it means that you made a lot
of money! That's the ONLY good thing about a big tax bill.
But there's MORE good news. You can "send the bill to your own
PATIENTS." How? Do what I'm doing right here, with you...
COMMUNICATE with them! Stick with me here and I'll tie it all
together.
I mentioned in my last email that I would be focusing on
REFERRALS and RETENTION...how to BOOST your practice
using the leverage of your own patient base. Well, here we go.
The BIGGEST KEY to retaining your existing patients...active and
inactive...is to stay in touch with them. For every month that
you don't, you lose 10% of your influence over them, and many will drift away quietly, never to be seen again.
BUT...if you do communicate with them CONSISTENTLY and
CONTINUOUSLY, you KEEP them. Better yet, the more you
stay in touch, the more BUSINESS you'll get from your patients.
And if you send them the right messages, they'll REFER more
people to you too!
Yes, it's a "slow build", meaning that you can't expect everything
to happen right away. But the sooner you start, the sooner you
enjoy the benefits...and some gains will be immediate.
Start by making sure you have ALL of your patients' contact info,
including their EMAIL addresses. If you don't, start collecting
them TODAY.
In the meantime, use DIRECT MAIL to connect with your patients
when they're not in your office. It's THE most powerful way
to build a stronger relationship with them.
Send a postcard, a letter, a newsletter. Make an OFFER with a
deadline that'll save your patients some money if they act now.
If your offer strikes a chord with just a few of them, you're
well on your way to getting that tax bill taken care of...by
your patients!
All my best,
Chris
PS: OK...if you haven't joined Dental Insiders Alliance yet,
now's the time, because I'm giving away even more stuff than I
have ever given away. If you join before April 30th, I'll throw
in 2 ADDITIONAL CD's on top of those listed on my website:
www.DentalInsiders.com/testdrive (scroll through to see them all)
1. "How To Make 2008 Your Best Year EVER!" (it's not too late)
2. "Your NEW Fees...How To Charge What Your Worth!"
I've never made this offer before, so jump on it now!
Apr 10, 2008
How “R & R” Can Double Your Practice!
I know it's been a little while since I've written you.
I've been quite busy working on some exciting NEW resources
that will CATAPULT your practice to new levels. Now is not
the time to talk about them yet, but rest assured, you'll
be PUMPED when you learn about what's in store for you very
soon! I'm not trying to tease you...I just don't want to let
the cat out of the bag just yet.
How "R & R" Can Double Your Practice!
One of the top 3 questions I get from my Dental Insiders Alliance
members is: "How can I get more new patients?" It's a great
question, and there's no shortage of people and companies who
will leap at the chance to answer you. Heck, I'm one of those
people...HOWEVER...I think we should also be focusing on an
additional question that I almost NEVER get:
"How can I KEEP more of my own patients?"
Here's the best part. The answer to that question is part of the
answer to the first question! Let me explain by defining what
my version of "R & R" is.
RETENTION and REFERRALS
Yes, RETAINING your patients will most certainly lead to
ATTRACTING new patients...IF you actively WORK at not
just retaining them, but turning them into "raving fans".
There's a big difference. Plus, the benefit of having them
return over and over to your practice is HUGE, and multiplies
the "lifetime value" of each patient. That's the KEY to
growing your practice like crazy.
So what do you do to ensure that your patients will stay
COMMITTED to your practice, and not just run off to the
next dentist that offers free whitening?
What do you do to ensure that your existing patients will be ENERGIZED and MOTIVATED to refer their friends, family, neighbors and coworkers to you?
I don't have enough room in this email to thoroughly address
these questions, but I am going to dedicate the next several
E-Alert messages to this very topic. In fact, from this point
forward I'll be dedicating considerable time and energy to the
concept of:
RETENTION and REFERRALS
While I won't abandon other topics that contribute to the growth
and development of your business and well-being, I will shine
the spotlight frequently on systems and strategies that you can
employ to BOOST your patient RETENTION rate, and simultaneously SKYROCKET the number of REFERRALS you get from your active patients...and from NON-patients as well!
Be on the lookout for my next E-Alert message in a few days,
when I begin to uncover several secrets to keeping your patients
"for life", and getting them to happily refer others to you.
All my best,
Chris, your "Retention and Referrals Expert"
Dr. Chris Bowman
Dental Insiders Alliance
www.DentalInsiders.com/testdrive
I've been quite busy working on some exciting NEW resources
that will CATAPULT your practice to new levels. Now is not
the time to talk about them yet, but rest assured, you'll
be PUMPED when you learn about what's in store for you very
soon! I'm not trying to tease you...I just don't want to let
the cat out of the bag just yet.
How "R & R" Can Double Your Practice!
One of the top 3 questions I get from my Dental Insiders Alliance
members is: "How can I get more new patients?" It's a great
question, and there's no shortage of people and companies who
will leap at the chance to answer you. Heck, I'm one of those
people...HOWEVER...I think we should also be focusing on an
additional question that I almost NEVER get:
"How can I KEEP more of my own patients?"
Here's the best part. The answer to that question is part of the
answer to the first question! Let me explain by defining what
my version of "R & R" is.
RETENTION and REFERRALS
Yes, RETAINING your patients will most certainly lead to
ATTRACTING new patients...IF you actively WORK at not
just retaining them, but turning them into "raving fans".
There's a big difference. Plus, the benefit of having them
return over and over to your practice is HUGE, and multiplies
the "lifetime value" of each patient. That's the KEY to
growing your practice like crazy.
So what do you do to ensure that your patients will stay
COMMITTED to your practice, and not just run off to the
next dentist that offers free whitening?
What do you do to ensure that your existing patients will be ENERGIZED and MOTIVATED to refer their friends, family, neighbors and coworkers to you?
I don't have enough room in this email to thoroughly address
these questions, but I am going to dedicate the next several
E-Alert messages to this very topic. In fact, from this point
forward I'll be dedicating considerable time and energy to the
concept of:
RETENTION and REFERRALS
While I won't abandon other topics that contribute to the growth
and development of your business and well-being, I will shine
the spotlight frequently on systems and strategies that you can
employ to BOOST your patient RETENTION rate, and simultaneously SKYROCKET the number of REFERRALS you get from your active patients...and from NON-patients as well!
Be on the lookout for my next E-Alert message in a few days,
when I begin to uncover several secrets to keeping your patients
"for life", and getting them to happily refer others to you.
All my best,
Chris, your "Retention and Referrals Expert"
Dr. Chris Bowman
Dental Insiders Alliance
www.DentalInsiders.com/testdrive
Mar 18, 2008
Greetings From Atlantis!
Greetings from Atlantis in The Bahamas! Actually,
I'm not there now, but I was just last week, attending
my millionaire mastermind meeting with Dan Kennedy's
partner Bill Glazer and 20 of the world's BEST marketers.
It's an amazing experience every time I get together with
this group, and I'm proud to be a part of it.
Todays' message was reinforced BIG TIME while I was staying
at the Atlantis resort. After 2 days of intense meeting from
8am to after 6pm, my wife Elizabeth joined me for 2 extra days
of R and R. I should say R and R and S...as in SPEND!
There are only 3 ways to grow any business...just 3. They are:
1- Increase the number of clients/customers/patients
2- Increase the frequency of transactions
3- Increase the amount of each transaction
Today I'll focus on #3, because what I experienced at Atlantis
was nothing short of phenomenal! Not since Disney have I seen
a place that's more talented at separating you from your money.
The entire place is geared toward selling, and at exorbitant
prices at that.
Here's the kicker...everyone PAYS those exorbitant prices!
It's not just because Atlantis is positioned on Paradise Island,
separate from the rest of the island and Nassau itself...but
that definitely helps. They've positioned themselves as the
BEST choice for a vacation in the Bahamas, hands down. Something for everyone in the whole family, from marine life and kids activities to the adult playground that is the casino and The Cove (their $800/night hotel).
At every turn, Atlantis is monetizing their property. Food and
drink are available everywhere. Fee based activities abound,
from the spa to the dolphin experience to the posh restaurants.
Not to mention the condo/time share sales on site.
This brings me to this question. What can YOU do to increase the
transaction size of each visit to your office? Today I've decided
to have a little CONTEST.
Email me at DrChrisBowman@dentalinsiders.com with your TOP 3
ways to increase transaction size in your practice. I'll compile
all the answers and release them in a special report to ALL that
respond for no charge! Plus I'll ADD my recommendations.
This should be very instructive, and great fun.
The winner who chooses THE best answer will get a special surprise gift from me. Don't hesitate...I need your responses by Monday, March 24!
All my best,
Chris
Dr. Chris Bowman
Dental Insiders Alliance
2 Free Months Preferred Membership and
$2173.00 worth of extra bonuses at:
www.DentalInsiders.com/testdrive
(new members only)
I'm not there now, but I was just last week, attending
my millionaire mastermind meeting with Dan Kennedy's
partner Bill Glazer and 20 of the world's BEST marketers.
It's an amazing experience every time I get together with
this group, and I'm proud to be a part of it.
Todays' message was reinforced BIG TIME while I was staying
at the Atlantis resort. After 2 days of intense meeting from
8am to after 6pm, my wife Elizabeth joined me for 2 extra days
of R and R. I should say R and R and S...as in SPEND!
There are only 3 ways to grow any business...just 3. They are:
1- Increase the number of clients/customers/patients
2- Increase the frequency of transactions
3- Increase the amount of each transaction
Today I'll focus on #3, because what I experienced at Atlantis
was nothing short of phenomenal! Not since Disney have I seen
a place that's more talented at separating you from your money.
The entire place is geared toward selling, and at exorbitant
prices at that.
Here's the kicker...everyone PAYS those exorbitant prices!
It's not just because Atlantis is positioned on Paradise Island,
separate from the rest of the island and Nassau itself...but
that definitely helps. They've positioned themselves as the
BEST choice for a vacation in the Bahamas, hands down. Something for everyone in the whole family, from marine life and kids activities to the adult playground that is the casino and The Cove (their $800/night hotel).
At every turn, Atlantis is monetizing their property. Food and
drink are available everywhere. Fee based activities abound,
from the spa to the dolphin experience to the posh restaurants.
Not to mention the condo/time share sales on site.
This brings me to this question. What can YOU do to increase the
transaction size of each visit to your office? Today I've decided
to have a little CONTEST.
Email me at DrChrisBowman@dentalinsiders.com with your TOP 3
ways to increase transaction size in your practice. I'll compile
all the answers and release them in a special report to ALL that
respond for no charge! Plus I'll ADD my recommendations.
This should be very instructive, and great fun.
The winner who chooses THE best answer will get a special surprise gift from me. Don't hesitate...I need your responses by Monday, March 24!
All my best,
Chris
Dr. Chris Bowman
Dental Insiders Alliance
2 Free Months Preferred Membership and
$2173.00 worth of extra bonuses at:
www.DentalInsiders.com/testdrive
(new members only)
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