Don’t Please The Turkeys, Part 1

As my family and I are preparing to host 19
relatives for another busy but wonderful
Thanksgiving dinner, my thoughts turn to
turkeys.

But being the "dentaholic" that I am, I can't
resist the urge to discuss a different kind of
"turkey"...the dental kind...and what to do
about them.

I'm speaking of course about those patients
in your practice who are your most troublesome
patients. The ones who cancel, no show, whine,
complain, are overly demanding, or for some other
reason just a big pain in the you-know-what.

You know who I'm talking about. If you're like me,
about 4 or 5 names come to mind almost immediately!

This is Part 1 of 2 about the turkeys in your practice,
and what to do about them. Actually, this message
is about what NOT to do FOR them.

Don't PLEASE them IF it involves altering your
policies or systems in any way! In other words,
don't allow them to influence you to "bend the rules"
for them over and over again.

The turkeys seem to be unusually good at stretching
the limits of your "laws". They take advantage of
your intentions to make your patients happy. And in their
efforts to be made happy, they make you and your team
MISERABLE.

For your sanity, don't let it happen. Be sure that your
protocols are appropriate for 80-90% of your patients, but
not so "loosy-goosy" that they placate everyone...including
the turkeys.

You're gonna get complaints from some of your patients, no
matter what your policies are. Better for the complaints to
come from your WORST patients instead of your BEST patients!

So you might as well have the systems in place that are most
suitable for MASSIVE practice growth. Keep in mind that
this implies EXTREME satisfaction of the vast majority of
your patients!

In Part 2, coming very soon, I'll outline exactly what you
need to do with those TURKEYS!

All my best,
Chris

PS: If you're not a member of Dental Insiders Alliance yet,
you're missing out. You can get 2 months of Preferred
Membership with the monthly fees waived...all you'll pay is
the paltry $5.97 shipping fee. Plus "Dentistry's Too Good To
Be True" Bonus Package, worth over $2173.00. I've extended the
expiration date beyond the date posted, but I plan on pulling
the offer down sometime soon...so you may want to go there now:
www.DentalInsiders.com/testdrive

Greetings From…Baltimore??

Greetings from Baltimore! No, I haven't moved my
family away from beautiful Charlotte, NC. I'm here
for just 2 days, but it's a VERY important 2 days.

I'm meeting with an ultra-high level mastermind
group of millionaire business builders and marketers,
led by master marketer Bill Glazer. Bill is Dan
Kennedy's right hand man, and he actually owns and
runs the Glazer-Kennedy Inner Circle (formerly
the Dan Kennedy Inner Circle).

Bill has "TEN-TIMESED" Dan's previous business over
the last 5 years! It's truly amazing to be in a room
with him and 19 other heavyweights to share our best
profit producing strategies.

Please note that I'm the ONLY dentist in this group.
Only 20 members are invited into this mastermind
group from thousends of members, and they come from
all sorts of different businesses and industries.

There are a couple of real estate experts, an internet
marketing KINGPIN, a martial arts SENSEI, even a
cosmetics EMPIRE owner from Spain! Plus more. This
group is phenomenal...and I've learned more from them
than from ANY other source EVER (and still learning).

During these meetings we have BIG BREAKTHROUGHS...
revolutionary ideas that quickly result in
MASSIVE increases in business.

Why am I telling you all this? Simple. The BEST
ideas and strategies for building and growing an
ultra-successful dental practice actually come
from OUTSIDE of dentistry! When applied to our
profession, the concepts can literally CATAPULT
your practice to its next level of success.

My commitment to you...and to dentistry...is to
bring all the best information about creating your
"Shortcut To Success" straight into your hot little hands.
I'm converting it into applicable ideas for dentistry
FOR you, so you can use it for your practice, and watch
your numbers grow!

Stay tuned...there's more coming later this week.
Gotta go for now.

All my best,
Chris

It’s Already Christmas at Starbucks!

"Fa la la la laah, la la, la, LATTE!"
(And what this means for YOU)

Yes, it's official...the holiday season HAS started.
I walked into my neighborhood Starbucks yesterday,
November 8th no less, and the whole place was "decked"
out for the holidays. Not just holly, by the way.
Christmas blends of coffee, holiday cookies, CD's,
you name it. Even the menus are switched out to RED!

This is VERY important to you and your practice. It
signifies the beginning of the massive American mental
shift that is the holidays...earlier each year.

Translated, it's even MORE difficult now to get your
patients thinking about YOU, their dentist, and all
the dental work they should be getting done before
the end of the year. To be quite blunt, they ain't
usually thinking about you anyway. Between now and
January 10th or so, it's worse.

So...what can you do about it? Reach out to them,
that's what. Literally PREVENT them from forgetting
that you're there. Granted, it's a little late in
the pre-holiday marketing cycle, but it's not TOO late.

Although it's best to set up for a great November and
December in September and October, you can still have a
positive impact on your holiday numbers this year.

There's still time to send out your End Of Year Insurance
Letter, which reminds your patients that they'll leave
a bunch of THEIR insurance money on the table if they
don't use it up by your last working day in December.
Dental Insiders Alliance members have access to my version
of this killer internal marketing tool.

If you hurry you can send out Thanksgiving cards to your
patient base. Online services such as Amazing Mail
(www.amazingmail.com) can upload your patient list and
send out the card you select within 2 business days!
Include a special offer for the holidays, like $97
Whitening, or $100 Savings Certificate, expiring
December 20th...as a gesture of THANKS.

Similarly, a "White Christmas" promotion can allow your
patients to purchase a "Smile Certificate", which they can
use themselves or gift to someone else.

My Dental Insiders Alliance members recently received
perhaps my best seasonal marketing CD ever: "3 Magical
Marketing Strategies To End 2007 With A BANG!" It contains
EVERY detail involved in the above 3 campaigns, plus
more.

If you're not a member yet, you need to jump in NOW
if you still want to benefit from the information.
I only have 18 CD's left from my original allotment,
and I'm not going to produce any more.

By the way, the same strategies will work just as well
NEXT year too...and you'll already have the CD! The best
part is that I'm virtually giving it away, along with over
$2173.00 worth of other bonuses, including 2 months of
Preferred Membership in Dental Insiders Alliance.

All the details can be found here:
www.DentalInsiders.com/testdrive

What will you be doing on December 31? Scratching your head,
wondering why December was slow AGAIN? Or CELEBRATING a
RECORD MONTH, because you grabbed the bull by the horns
and MADE your dental practice a part of your patients'
holiday plans? I hope the latter!

All my best,
Chris

PS: This is NOT the time of year to start marketing "cold"
to non-patients! External marketing projects are typically
not as productive until January/February. Stick with internal
projects.

PS2: The above-mentioned CD also includes details about
VOICE-BLASTING, EMAIL-BLASTING, multi-stepped campaigns,
and how to coordinate them. Either "blasting" technique can
be accomplished with LIGHTNING SPEED...it's not too late!

Was I Abducted By Aliens?

Hi...I hope all is well with you and your practice.

You may have wondered why you haven't heard from me
in a while. Well, that's a good question. After all,
this is the "Weekly E-Alert Letter", right?

Well, I wish I could give you a dramatic story like:

"I was ABDUCTED by ALIENS! They took me to a galaxy far
far away, where all the dentistry is ideal, and all of
the aliens LOVE their dentist! I spent 14 years with
them while not aging one "Earth day". Then I returned to
Earth unharmed."

But I can't. Fact is, I've been buried deep in a dental
practice that's busier than it's ever been. Plus, my family
has kept me ultra-busy as well, and rightly so! But that's
really no excuse. Instead, I can offer you this "damaging
admission":

I simply haven't kept up with this E'Letter like I should've.
I let other distractions get in my way, and for that I take
complete responsibility.

So...now that that's out of the way, I have an announcement
to make. Not only will I be getting back on track with the
Dental Insiders Alliance E-Alert Update; I'm going to DOUBLE
the frequency!

That's right...your Weekly E-Alert Update will now be delivered
TWICE weekly! Once on or about Monday morning, and once on or
about Friday morning. I'm doubling my output for you, so you
can look forward to more great stuff from me.

Granted, it's not the level of access to me that my Preferred and
Elite Dental Insiders Alliance members have. But it does give
you a great "glimpse behind the curtain", so you can get to know me
better.

If you're already a member, you'll get these E-Alerts too as an
added membership benefit. It's your icing on the cake.

I'm excited about this renewed commitment to you, as I have
so much to share. And I invite your feedback at:
DrChrisBowman@DentalInsiders.com

Have an AMAZING week!

All my best,
Chris

Last Chance For Best 4th Quarter Marketing CD Ever

It's mid-October, and this is your LAST CHANCE to get
"3 Magical Marketing Strategies To End 2007 With A Bang!"
www.dentalinsiders.com/testdrive

I know I haven't been in touch in a little while...I hope
you're doing well. We've been SO busy lately in my practice
that I haven't had much time to breathe easy. That plus
3 little ones at home, well, you get the idea.

One reason why I've been so busy is because we've been
IMPLEMENTING the strategies that I outlined in my CD:

"3 Magical Marketing Strategies To End 2007 With A BANG!"

This new release is being hailed by many of my Dental Insiders
Alliance members as one of my best presentations ever!

It was actually one of my "Executive Insider" tele-seminars,
typically reserved for Dental Insiders Alliance members only.
I spared no detail as I revealed my secrets to making the 4th
quarter of the year uncommonly profitable.

I offered the CD recently as an added bonus for taking a
2-month "test drive" of Preferred Membership in Dental Insiders
Alliance...along with the other bonuses totaling over $2173.00
in value (not a misprint). The response has been tremendous!

Now I've got a handful left, and I don't want them gathering dust
in storage when they could be helping dentists like you have their
best 4th quarter EVER. It's not too late to do this...but it
ALMOST is. All the details are here:

www.dentalinsiders.com/testdrive

If you wait any longer, you'll miss out on this window of
opportunity. Whether your practice is really busy or less so this
time of year, it's a no-brainer for your numbers to improve if
you utilize even just one of the 3 strategies I cover.

Want more information? OK. Here's a sampling of what I shared
on this recording of my recent tele-seminar:

* How you can help your patients FIND MONEY that's available
for them to help pay for their dentistry (2 ways!)

* My "secret formula" that MULTIPLIES the revenues generated
from any typical end-of-year promotions.

* My advanced techniques that SQUEEZE the best response rate
from my end-of-year promotions

* How to maximize PATIENT LOYALTY among your patients

* How to generate SCORES of referrals from your patients in just
one day

* How to take advantage of the upcoming holiday season and
LEVERAGE it for your practice

* Step-by step formulas for implemeting each of these three
marketing strategies with EASE

* Bonus: the BEST holiday card to send your patients, and why
(plus, what you absolutely SHOULDN'T send your patients!)

* ...and much much MORE!

I've certainly said enough by now. Go ahead and check it out,
before you lose the option to do so:
www.dentalinsiders.com/testdrive

All my best,
Chris

PS: You are NOT a "victim" of the economy, your patients' whims,
or any outside influences. The fact is that YOU control the flow
of business in your practice. Don't let this chance to make a
HUGE difference this year slip through your fingers. Act now!

www.dentalinsiders.com/testdrive

PPS: "3 Magical Marketing Strategies To End 2007 With A BANG!"
won't just help you in 2007. This "evergreen" information can
be applied in 2008, 2009, 2010 and beyond. You'll benefit over
and over, and likely get better results each successive year!