"Discover" the basics

This one's interesting today. It was inspired by my
5-year-old son Reid's discovery today that he can
move his eyebrows up and down. He was so thrilled!
It's amazing how something so basic could be magical
to him.

Actually, that's my point today. While all hell
is breaking loose in the world around us, and
the vast majority of people seem to be anxious and
scared about our economic future, it'll serve you
very well to "discover" the basics.

I say "discover" because you probably already know
the basics. In basketball, it's dribbling, passing,
blocking out, moving your feet, free throws, defense
...NOT long three-pointers and slam dunks!

But when things get stressful, many tend to look
for the "magic bullet", the "exotic solution",
that will solve all of your problems.

News flash... there is no ONE magic bullet.

However... you'll find that applying the basics
will work like MAGIC!

- Continuous internal and external marketing
- Proper handling of all phone calls
- Simple yet productive scheduling
- Courteous and effective communications with patients
- Staying in touch regularly with active patients
- Reaching out to inactive patients
- Following up with patients considering treatment
- Making it EASY for patients to say YES
- Making it EASY for patients to pay you
...and so on.

Yes, these are the BASICS! If any of these seem
complex to you, that's OK. It just means that there's
work to do for them to become basic.

Ask any coach in any sport and they'll tell you
that the basics... the FUNDAMENTALS... are the
KEY to success.

Having a coach to help you with your practice is
critically important too. A good coach can keep
you focused on what's most important for you and
your practice, based on your needs.

What basics do you struggle with in your business?
In what areas of practice would good coaching help you?
Let me know. Leave your comments here.

All my best,
Chris

Dr. Chris Bowman
Dental Insiders Alliance
www.DentalInsiders.com/testdrive