Feb 2, 2009

Beware the RESISTANCE!

Last time I shouted out to you that
"It's Not "THE Economy...It's YOUR Economy!"

While the information in that message is
critical for you to take to heart, you'll
also want to be aware that you'll likely
face fierce RESISTANCE to this outlook on
several fronts. Your mettle will be tested
every step of the way. Being ready to face
that challenge is paramount to your success!

My major point: There will be many who will
FIGHT your efforts to improve YOUR economy,
both literally and figuratively.

Examples of the RESISTANCE you'll experience:

- Our new President has come out swinging AGAINST
"profits". Every time the word "profit" is
mentioned by Obama or virtually anyone in our
government, descriptive words such as "obscene",
"exorbitant", "unnecessary", etc. are used. The
word "profit" is being assigned a very negative,
even evil, connotation...primarily as a way of
pandering and appealing to the majority who don't
own businesses or whose profits are suffering.
Class warfare at its finest.

Don't think this attitude is relegated only to
large corporations. That's just the beginning!
Be prepared for politicians to begin attacking
more industries other than banking and finance and
oil as being "unfairly" profitable. Health care
professions are NOT exempt!

- Expect the media to follow suit with this negative
approach toward free market capitalism, which is
no doubt under fire already. Having "profit" as
an "enemy" serves the media well, because they can
generate endless stories that play on the jealousy
of those less ambitious and less successful.

- Neighbors and friends...even other dentists...will
try to "pull you back" every time you try to surge
forward. They will try to contagiously spread their
doubts and fears to you, so that your success won't
make their lack thereof look so bad. Misery loves
company. Ignore their negative influence.

- Your own dental TEAM may be harboring the same
sentiments about success and profits. Plus, some
of them may fear failure so much that they inhibit
practice development and growth. This holds true
during good times and bad, but more so when under
economic pressure. Keep your antennae up for negative
emotional cues and SQUASH them instantly with your
positive messages of CONFIDENCE. A solid BONUS
SYSTEM based on hitting challenging goals should
boost their motivation to excel.

- Now, what about YOU? Are you holding yourself back?
Sometimes that hardest thing to do is to fight off
all the negative, paralyzing influences that invade
your psyche on a daily basis.

It's crucial for you to isolate yourself from all of
these obstacles that inhibit your progress...and
aggressively destroy them when they appear in your
path. This is no time for giving in to the prevailing
sentiments of the time!

As the captain of your practice, you guide the mood
of the crew and the direction of your course. Being
sure that your mindset is SET properly is the key to
overcoming any resistance you meet along the way toward
your goals.

One last thought...please don't mistake resistance for
negative feedback. Sometimes when you face resistance,
you may think it's a sign you're on the wrong path. The
fact that you're meeting resistance may actually be the
sign you need that you are PRECISELY on the RIGHT path!

All my best,
Chris

PS: If you haven't figured it out already, it's worthy to
mention that being a dentist/entrepreneur/leader can feel
like a very "lonely" job. That said, you're always going
to be better off NOT embarking on this journey ALONE! I'm
here to help, and I highly recommend that you seek and
find mentors and peers that share the success mindset, and
can help you reach higher levels of achievement than you've
ever imagined.

Dr. Chris Bowman
Dental Insiders Alliance
www.DentalInsiders.com

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