Happy 08/08/08/08!

I didn't want to miss the opportunity to wish you a Happy 08-08-08-08! That's 08:00 on August 8, 2008 if you're still rubbing the sleep out of your eyes.

We're back from the mountains, and the last weekend in Georgia. Our whole family went to the Georgia Aquarium in Atlanta, then I took Reid and Kenan to their first Major League baseball game. We had a blast...then we spent 5 days in the cool NC mountains. All I have to say is "Man, is it HOT down here in Charlotte!"

Even though I'm still technically on vacation, I wanted to share with you the thought to ALWAYS BE LOOKING for reasons to connect with your patient base. Without a reason to stay in touch, your
communications with them can get boring over time...and that's the kiss of death when staying in touch. The only thing worse than that is NOT staying in touch!

But it's not too late to utilize the 08/08/08/08 theme. Think about what else is going on right now in the world -- The OLYMPICS!

Yes, the 2008 Summer Olympics just got underway in smog drenched Beijing. This is a once in every 4 years opportunity to leverage another world event in your practice.

Be creative about certain promotions you could offer to your patients if they call during the two weeks of the Olympics. Those of you who still do GOLD restorations can do a "Go For The Gold" promotion! Heck, you can even use the term if you don't do gold.

Give out GOLD MEDALS to your top patients, photograph them, and highlight them in your newsletter. Have a contest for patients who can list the names of 8 gold medalists, and offer them an $80.00 Savings Certificate, or 8% off their dentistry. There is truly no limit to what you can do.

Gotta go...the kids are calling me. Have an outstanding 08-08-08!

All my best,
Chris

PS: Need to act fast? Use Send Out Cards to get postcards and
greeting cards sent to your patients within ONE DAY! Here's where
you can find more information:

www.TheReferralMovie.com/fordentists
(From there you can sign up and be sending cards TODAY!)