The Gaping Hole In Obama’s Armor…

OK, I know this is a politically
based message, and these are politically contentious
times. But the THEME of this message is NOT political.
Plus I've never been one to shy away from perceived
"risk" of offending someone. Sorry if it's you.

Please don't miss the HUGE lesson here! And if you
like it, FORWARD this message to your colleagues. I
appreciate it!
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<Saturday Special>

The GAPING hole in Barack Obama's "armor" as a Presidential
candidate made itself abundantly apparent during the
Democratic National Convention this week. It's been there
all along, but when surrounded by his biggest supporters,
fans, and groupies, I took the biggest notice of what was
MISSING. It hit me like a ton of bricks.

This gash in Obama's entire campaign is one that cannot
go away. And it's so big that I predict "it" will be the
major force that prevents him from being elected in November.

Why am I writing you about "it". Because "it" is one of
THE most important elements of your ability to build your
own "campaign" (dental practice), and attract people to
you that want what you've got. Without "it", the prospects
of building others' confidence in you are not good.

The air of TENSION this week at the Democratic National
Convention had to do with much more than what the Clintons
were up to. The obvious anxiety I noticed had even
more to do with the "it" that I'm revealing here. The "it"
that Barack Obama doesn't have, can't have at this time.

What is "it" that is lacking, causing even Obama's own
political party to be so uncertain about his ability to
lead? What "it" was glaringly ABSENT from the very convention
where we would expect "it" to be everywhere? What lack of
"it" will be the #1 reason why most Americans will NOT be
able to pull the lever for Obama come November 4th?

Are you ready?

The "it" is...TESTIMONIALS...PROOF! And Obama has NONE of
any significant meaning. Zero. Zilch. Nada.

No question, Barack Obama is one heckuva speaker, a true
natural orator. He's extremely talented at what he does,
which so far has consisted of building an image and a big
following. BUT...

Nowhere to be found were the "witnesses to his ability"
(see Krauthammer, IBD, today's column), and absent were
the testimonials that vouch for his true ability to lead
our nation. Sure, there were many who proclaimed that
Obama "is ready to be President", including President
Clinton himself. But there were no SPECIFIC testimonials
that addressed any influential individual's experiences
in working with the Illinois senator. Without PROOF, the
multitude of vague endorsements rang HOLLOW as nothing more
than "party line accommodation".

Obama's problem of no testimonials is certainly derived
from his lack of "time in the saddle". But whatever the
reason, the lack of prominent people that can speak up for
him, as a result of their experiences with him, is what
will do him in. My own political leanings have NOTHING
to do with this stubborn fact.

The bottom line: Without a substantial collection of
compelling, experience-based TESTIMONIALS, it's extremely
difficult to acquire the TRUST of your prospects, and
impossible to have EARNED it by association! That's why
Obama's most compelling argument for President is "I'm
the NEW agent of CHANGE". "New" in this case is meant to
offset "no testimonials".

This year the Democrats are in the unenviable position of
relying on a very charismatic man who has no compelling
testimonials about his ability to lead to his credit.
They're hoping that "hope" will carry him all the way to
1600 Pennsylvania Avenue. That's all they've got. That's
why they're nervous, deep down. If they can only make it to
November 4th!

While they may actually pull it off, due in part to big
holes in the Republican armor as well, I personally don't
think they will. When it gets down to the nitty gritty,
it's going to be all about the MEN...and WOMAN! For
Obama, the absence of real, tangible social proof will
seal his fate.

Now, about YOU...are you collecting testimonials? Do you
see how CRITICAL they are in bringing people to understand
that you are the CHOICE for them? Testimonials are THE
biggest influencing force you can ever use in your
marketing. To add my variation of a line from American
Express:

Don't "leave home" (market your practice) without them!

All my best,
Chris

www.DentalInsiders.com/testdrive