Back to school, back to work…

How To Profit When You Least Expect It!

Well, it's that time of year again...the "back to school, back to work" RUSH. Last Thursday we all took Reid to his bus stop for his FIRST bus ride ever! He started Transitional Kindergarten at his new school, and we were all so excited. Even Kenan and Olivia, still in their pajamas, came with Elizabeth and I to see him off.

On Monday it's Labor Day, and most American adults will be mentally thrust back into their working world. Summer's over. "Time to make the doughnuts!" (from Dunkin Donuts)

Chances are that many of your patients WON'T be thinking about you and your dental practice during the next month or so...UNLESS you REACH OUT to them and let them know that YOU are thinking about THEM.

How do you do that? SEND them a card that says "Happy Labor Day"! Think about it...how many times have you gotten a Labor Day card? Your patients will certainly take notice, and they'll appreciate the fact that you thought of them, "just because".

The above is what I call a "no pitch" approach. It's important when staying in touch with your patients to only promote your services overtly about 50% of the time. You want to build the relationship with them, and one of the best ways to do this is by using the "just because" approach.

If you're looking to fill your chairs a little more in September, you could indeed MAKE AN OFFER. That's fine too, as long as you stick to that 50% rule. A good rule of thumb is to promote more BEFORE it gets slower in your practice, and use the "just because" approach when it's busier. That way you'll maintain a more consistent patient flow...and GROW your practice to even higher levels!

Back to sending the cards. Can you do it quickly? Absolutely! Use Send Out Cards.

Send Out Cards is a web-based company that sends REAL, physical postcards, greeting cards, trifold cards, and even gifts and gift cards to any person or group of people you choose. You can use SOC to send cards to your patients, or to prospects, or to your family and friends. All without having to go to the store and pick out stale but expensive cards from their limited supply.

There are THOUSANDS of cards available, and you can also create your own cards. Use photos or images to create custom cards. And you can even use your own handwriting as a font!

What's best is that you can set up automated CAMPAIGNS to send to your patients at predetermined intervals! All from one sitting, and it takes just a few minutes to set it up.

You can have targeted, effective, attractive cards sent to your own patients within just 24-48 hours if you were to start today. No kidding. Best of all, it's VERY reasonably priced.

NOTE: There IS a business here too, if you're interested in that. If you are, you'll want to look into it. As a disclosure, I am involved with growing a Send Out Cards business, but only through ADDING VALUE by showing you how best to use it.

Even if you have no intentions of ever building a Send Out Cards business, the service alone is a stunning deal. The Wholesale account allows you to send top quality, personalized cards for as little as $0.62 each. And you never have to touch the cards! Imagine how much it would cost you to order cards, print them out yourself, address, and stamp them (don't forget the labor). It's the biggest no-brainer in the history of direct mail.

To learn more about Send Out Cards, go here:
www.SendOutCards.com/fordentists

All my best,
Chris

PS: I have over a dozen CUSTOM CARDS that I can share with you when you join Send Out Cards! Many were created with the sole purpose of building REFERRALS...and I didn't even talk about that! Join today. It's inexpensive, but SO valuable.