What My 40th Birthday Means To You

At 11:59am today I officially turn 40. That's FORTY...
The Big Four-Oh...Wow! Just yesterday it seems I turned
30. But hey, 40's the new 30, right? Anyway...

I thought I'd share with you how my 40th birthday can and
should relate to the growth and development of your practice.
I'm going to do this in TWO ways, and I think you'll enjoy it
as well as benefit from it.

1- The date in history - April 19th, 1775 was the day of the
"Shot Heard 'Round the World"...or the start of the Revolutionary
War between the upstart US colonies and the feared British Redcoats.

While British soldiers marched in plain view, the rebel colonial fighters hid behind every available object. 93 Americans were lost. But the Reds lost 273, and were handed their you-know-whats during the first battles of the war they would eventually lose.

The ONLY way the upstart American colonial army could defeat the British contingent was to "break" the rules of engagement of the time. In doing so they redefined the rules to their advantage, and came out on top.

The Americans threw out "conventional thinking" and used innovative ideas to win the freedom that we enjoy in the US today. Today we call these tactics "Guerilla Warfare".

Well, you can use "Guerilla Warfare" in your dental practice...in
fact you NEED to in order to thrive in today's volatile marketplace.
This means using strategies and tactics that are unconventional,
and that most dentists are unwilling to do. That's what truly
will set you apart from your local competitors...and it's what
also will bring you practice growth and wealth beyond your
expectations!

So, when in doubt about what to do in just about any given
situation, look around at what most of your colleagues are doing...
and do the OPPOSITE! This holds true especially with marketing,
and with getting more referrals and retaining your patients for
life. Those willing to BREAK FREE from conformity almost always
come out on top.

2- 40 Ideas in 40 Days! - Throughout the next 40 days, I'm going
to share with you FORTY different ideas, concepts, and strategies
that you can implement immediately in your own business!

Don't worry, I'm not going to be sending you 40 messages. Instead
I'll group the 40 ideas together in messages that I'll send 2-3
times per week. That way you won't get your Inbox crammed, but
you'll still benefit. How 'ya like that?

By the way, if you weren't counting, today is "Day 1", and I just
gave you Idea #1 above...and it's a BIGGIE! Enjoy!

So now, if you're keeping track, I'll be spending the next 40 days
covering 40 great ideas for you and your practice. I'll also
maintain an emphasis on Referrals and Retention, which in a
volatile economy are the KEYS to maintaining a thriving business.

My next message will come on either Monday or Tuesday. For now I'm going to enjoy some special time with my wife Elizabeth, my kids Reid, Kenan, and Olivia...and I'm also going to enjoy my birthday! I'll let you know how it went.

All my best,
Chris

PS: Will you do me a favor? Please FORWARD this message to your
colleagues. Make sure they sign up at www.DentalInsiders.com
for more free E-Alerts. They'll appreciate it, and so will I!