It’s Tax Time, …Bill Your Patients!

Here we are at what many here in the U.S. call the worst day of
the year ... April 15th. Yes, it's pay-day for our state and federal
governments, whose spending habits make even the most talented
Beverly Hills shoppers look like penny pinching misers!

I'm absolutely disgusted with our tax system, but one thing's for
sure: if you're paying a lot in taxes, it means that you made a lot
of money! That's the ONLY good thing about a big tax bill.

But there's MORE good news. You can "send the bill to your own
PATIENTS." How? Do what I'm doing right here, with you...
COMMUNICATE with them! Stick with me here and I'll tie it all
together.

I mentioned in my last email that I would be focusing on
REFERRALS and RETENTION...how to BOOST your practice
using the leverage of your own patient base. Well, here we go.

The BIGGEST KEY to retaining your existing patients...active and
inactive...is to stay in touch with them. For every month that
you don't, you lose 10% of your influence over them, and many will drift away quietly, never to be seen again.

BUT...if you do communicate with them CONSISTENTLY and
CONTINUOUSLY, you KEEP them. Better yet, the more you
stay in touch, the more BUSINESS you'll get from your patients.
And if you send them the right messages, they'll REFER more
people to you too!

Yes, it's a "slow build", meaning that you can't expect everything
to happen right away. But the sooner you start, the sooner you
enjoy the benefits...and some gains will be immediate.

Start by making sure you have ALL of your patients' contact info,
including their EMAIL addresses. If you don't, start collecting
them TODAY.

In the meantime, use DIRECT MAIL to connect with your patients
when they're not in your office. It's THE most powerful way
to build a stronger relationship with them.

Send a postcard, a letter, a newsletter. Make an OFFER with a
deadline that'll save your patients some money if they act now.
If your offer strikes a chord with just a few of them, you're
well on your way to getting that tax bill taken care of...by
your patients!

More on this soon.

All my best,
Chris

PS: OK...if you haven't joined Dental Insiders Alliance yet,
now's the time, because I'm giving away even more stuff than I
have ever given away. If you join before April 30th, I'll throw
in 2 ADDITIONAL CD's on top of those listed on my website:
www.DentalInsiders.com/testdrive (scroll through to see them all)

1. "How To Make 2008 Your Best Year EVER!" (it's not too late)
2. "Your NEW Fees...How To Charge What Your Worth!"

I've never made this offer before, so jump on it now!