Apr 10, 2008

How “R & R” Can Double Your Practice!

I know it's been a little while since I've written you.
I've been quite busy working on some exciting NEW resources
that will CATAPULT your practice to new levels. Now is not
the time to talk about them yet, but rest assured, you'll
be PUMPED when you learn about what's in store for you very
soon! I'm not trying to tease you...I just don't want to let
the cat out of the bag just yet.

How "R & R" Can Double Your Practice!

One of the top 3 questions I get from my Dental Insiders Alliance
members is: "How can I get more new patients?" It's a great
question, and there's no shortage of people and companies who
will leap at the chance to answer you. Heck, I'm one of those
people...HOWEVER...I think we should also be focusing on an
additional question that I almost NEVER get:

"How can I KEEP more of my own patients?"

Here's the best part. The answer to that question is part of the
answer to the first question! Let me explain by defining what
my version of "R & R" is.

RETENTION and REFERRALS

Yes, RETAINING your patients will most certainly lead to
ATTRACTING new patients...IF you actively WORK at not
just retaining them, but turning them into "raving fans".
There's a big difference. Plus, the benefit of having them
return over and over to your practice is HUGE, and multiplies
the "lifetime value" of each patient. That's the KEY to
growing your practice like crazy.

So what do you do to ensure that your patients will stay
COMMITTED to your practice, and not just run off to the
next dentist that offers free whitening?

What do you do to ensure that your existing patients will be ENERGIZED and MOTIVATED to refer their friends, family, neighbors and coworkers to you?

I don't have enough room in this email to thoroughly address
these questions, but I am going to dedicate the next several
E-Alert messages to this very topic. In fact, from this point
forward I'll be dedicating considerable time and energy to the
concept of:

RETENTION and REFERRALS

While I won't abandon other topics that contribute to the growth
and development of your business and well-being, I will shine
the spotlight frequently on systems and strategies that you can
employ to BOOST your patient RETENTION rate, and simultaneously SKYROCKET the number of REFERRALS you get from your active patients...and from NON-patients as well!

Be on the lookout for my next E-Alert message in a few days,
when I begin to uncover several secrets to keeping your patients
"for life", and getting them to happily refer others to you.

All my best,
Chris, your "Retention and Referrals Expert"

Dr. Chris Bowman
Dental Insiders Alliance
www.DentalInsiders.com/testdrive

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