The Healthcare Debate and Your Practice...

I hope your holiday season is going well, and that you're finishing
out 2009 strong! We're actually "done" for the year, as we finished
our last working day of 2009 yesterday. After some last minute
Christmas preparations, Christmas Eve and Day with the family, and
then the UNC Tar Heels bowl game on Saturday, we're all going to the
beach for a week of relaxation, golf, and recharging!

Today I thought I'd share with you my thoughts on the raging debate
we're having here in the U.S. regarding healthcare reform legislation.
I'm NOT going to "soapbox" my political opinions...rather, I'm going
to discuss how what's going on in Washington is currently related to
your dental practice.

NOT MUCH.

That's it.

What's my point? Well, it's pretty simple. Other than calling
and faxing your political representatives like crazy, mobilizing
other people to do so too, and possibly even organizing like minded
people to express your views (all GREAT ideas)...there's not much
else you can do about what's taking place in Congress and the White
House. You SHOULD be involved, because it is extremely important.

However, your PRACTICE needs to operate and function successfully
regardless of this healthcare debate, or anything else for that
matter. And the BIG idea is that it's largely INDEPENDENT of all
that. Simply put...you've gotta run your business anyway, no
matter what...and the LESS time or energy that is spent IN your
practice discussing or worrying about healthcare legislation, the
MORE productive you will likely be!

When it comes to your practice, it's "YOUR economy" that matters,
not "THE economy". Sure, times are tough, and people are worried
about what the future will hold. It's easy to get "sucked into"
conversations with patients, team members, and other doctors about
all the negative stuff out there today.

Don't do it! Change the subject. Focus on your patients' families
and friends. Find the GOOD news and talk about it. Focus on your
patients' DENTAL issues...that's what they're there for! It's
YOUR responsibility to keep your team and patients focused on
what's important for their dental health, now.

When you can avoid the negative and accentuate the positive, you'll
give your patients a much better experience...especially now.
We've actually had patients comment that it's "REFRESHING" to
come to our office, because we're happy and we make them happy.

Is your office "refreshing"? If so, great! If not, it certainly
can be, starting NOW!

All my best,
Chris

PS: Dental Insiders Alliance members: Don't miss the TWO teleseminar
audio recordings we did this month! You'll be getting an email
very soon that includes links to both recordings. You'll be able
to listen immediately, or download the MP3 and put on your iPod.

PPS: DIA NON-members: I'm pulling my "Patient Attraction Collection"
offer off the shelf on December 31. This will be your last
opportunity to receive so many resources free as part of your
introductory package. The link below has all the details.

Dr. Chris Bowman
Dental Insiders Alliance
www.DentalInsiders.com/patientattraction