Did I say 7...make that 11 appointments!

Here's a quick update on my most recent 3-step internal marketing
campaign, during which I used 2 emails and one voice broadcast to
my patients in an effort to pack my December schedule and close
out the year strong. (Check out my last message for all the
details to get caught up.)

During the past two days we've filled FOUR more appointments,
making for a total of ELEVEN filled from this campaign! This
is a carry-over from last week's campaign, as I've sent no
additional messages since then. We didn't have that many
openings, but we shifted a few things around to accommodate
these four patients.

Total value of these 4 new appointments: $4422.00. Added to the
original $7468.00 value of the previous 7 appointments already
scheduled, we've now achieved a grand total of $11,890.00
worth of dental treatment generated from just $148.00 invested.
OK, even if you count the DemandForce $299.00 monthly fee,
my total investment in this campaign is $447.00. That's a
2660% return. Twenty-six point six TIMES my investment. Whoa!

Two appointments were scheduled out of hygiene for patients
who specifically brought up the offer, and they knew they needed
treatment from the previous visit. They both had insurance
benefits to use...one had FLEX money available too.

The other two were calls generated from the campaign. One patient
scheduled perio therapy, while the other scheduled a quadrant of
composites. Pretty cool, huh?

Again, I'm sharing this with you to MOTIVATE you to reach out
to your patients on occasion with unique promotions when you
anticipate the need to add revenues to your practice. The myth
that "discounting your dentistry" somehow cheapens it is 100%
FALSE. The bottom line is that people LOVE to save money...
especially now. And there will be patients who appreciate the
opportunity to save on the dentistry that they need.

If you're worried about giving away too much, worry not. If
your schedule is at least 70% full, chances are you're already
going to cover your fixed overhead...so your margins on this
added revenue are much higher. In other words, you'll still
profit handsomely from this strategy.

Do you think it's too late to do this yourself? Think not!
Just do it (if you need to). Today is December 10th, and
your practice likely has 6 to 10 working days left this month.
So there's still time to make things happen.

Here's a cool idea that still has "legs". Consider a "12 Days
of Christmas" offer, during which you can offer 12% savings
off your fees when patients prepay for treatment. You can
even begin the offer today or Friday, and have a team member
volunteer to answer a cell phone over the weekend. Your office
phone number is forwarded to the cell phone, and your team
member can carry schedules with her/him and fill slots as
calls come in. Of course you'll want to pay your team member
for her efforts. I'd recommend a base of $75 plus $10 per
appointment scheduled AND KEPT.

Use a sequence similar to the one I used, mix it with the best
offer you can craft, and enjoy the calls and added revenues!

Also, if you end up doing this or something similar, please
email me with your results. I'd love to report your success
derived from the implementation of these concepts. Thanks in
advance...I really appreciate your interest and involvement.

All my best,
Chris

PS: Next Wednesday I'm hosting a teleseminar for DIA members titled:
"5 Voice Broadcast Strategies For Your Practice"
This teleseminar is a free benefit for Dental Insiders Alliance
members...but non-members can also attend for a small fee.
Keep your eyes peeled for the official invitation soon.

Dr. Chris Bowman
Dental Insiders Alliance