3 Ways To Lose Your Patients, Part 1

OK, this may not be exactly the inspirational
topic that you would normally expect from me,
but stick with me, because this IS important.

Knowing why you LOSE patients is one of the best
ways to understand better how to KEEP patients.
Make sense? Good.

In the next 3 emails I'll uncover 3 of the biggest
reasons why your patients choose to either leave
your practice, or simply not return.

Reason #1- Not staying in touch with them.

This is HUGE. Studies have shown that your relationship
with your clients, customers, or patients deteriorates
10% PER MONTH that you fail to communicate with them.

Clearly, 2 hygiene visits per year ain't gonna cut it!
Your patients need to hear from you MUCH more often to
feel "connected" to your practice.

I hate to break it to you, but your patients are not
sitting around thinking about their dental health very
often. We dentists are lucky to keep them focused on their
teeth, gums, and smile while they're in our office!

If you don't remain in "constant contact" with your
patients, many will easily forget about their relationship
with you. They will be more susceptible to an offer from
another dentist, simply because it was right there in
front of them...and you were not.

There are numerous ways that you can "stay in front" of
your patients, and maintain that "top of mind awareness"
that keeps them loyal to you.

Here's a partial list:

- Phone calls, including follow-ups from the doctor
- Patient Newsletters
- Emails, including "E-letters"
- Voice Blasts
- Letters
- Postcards
- Birthday/Anniversary/Holiday/Referral Cards
- Sending Gifts
- Faxes
- Events, Parties, Celebrations that you host
- Your external marketing (patients see it too!)
- ...and more!

Believe it or not, I recommend a BARE MINIMUM of 12 to
a more appropriate 48 "touches" per year! Using a creative
mixture of the methods above, it's actually easier
than you think to pull it off.

One word of caution. As you increase your contact with your
patients, be sure to have no more than 50% of your messages
containing "pitches", or offers for your services. You don't
want to always look like you're selling something. That said,
most dentists promote way to LITTLE. Having a good balance
is key.

Reach out to your patients more often, and watch your retention
numbers SOAR.

All my best,
Chris

PS: If you haven't already, be sure to take advantage of
my offer for a 2-month "test drive" of Preferred
Membership in Dental Insiders Alliance. I'm giving away
tons of valuable bonuses too, worth over $2173...no joke!

You'll pay NOTHING more than the paltry $5.97 shipping
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continue if you like what you get.
You can learn about it all here:
www.DentalInsiders.com/testdrive

PPS: In 2008 I'll be launching several new services and
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