BIG Lesson From Ocean Reef Club

First, a belated Happy New Year to you! I hope your
holiday season was special.
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BIG Lesson From Ocean Reef Club

I've been away from work and my laptop for the past two
weeks. I loved the time off because I got to spend extra
time with my beautiful wife Elizabeth and our three amazing
kids Reid (4), Kenan (2), and Olivia (almost 1).

We had the pleasure of spending six days at the Ocean Reef Club,
an amazing private resort in Key Largo, Florida. While just
getting there and back with three little ones is an adventure
itself, the vacation was awesome. Plus I picked up on a BIG
lesson that I'll share with you here. See if you can find it
in this message.

There is one word that best describes the Ocean Reef Club:

R-I-C-H

Occupying the north end of Key Largo, the ORC is a private gated
community. Very few people actually live there, but there are
hundreds and hundreds of multi-million dollar homes and condos.
These are second and third homes for ORC members who travel there
frequently.

The grounds and facilities of this townlike place are immaculately
groomed, including the coolest multi-pool / beach / watersports
area I've ever seen, called Buccaneer Island. The staff is 5-star
all the way. And they plan events for all age groups to enjoy
that are first class.

OK, I'll stop raving...but not until I tell you about the marina.
HOLY COW! The YACHTS outnumber the boats by 3:1, and they are
everywhere at the ORC. Either in the main marina or parked just
outside the doorstep of a home or condo, it's not uncommon to
see a 100-ft monster tied up behind a luxurious 2BR/2BA townhome.

Lastly, this place wouldn't be complete without its own PRIVATE
AIRPORT that can support large jets with ease! Many members
actually fly in to the Ocean Reef on their private planes to
overcome the inconvenience of getting there (1 1/2 hour drive
from Miami Int'l Airport). Once on the island, most go from
place to place on their own tricked out golf carts. I saw a
few "Hummers" and a couple "Rolls Royce" carts, for example.

Needless to say, the ORC is designed to accommodate and cater to
the wealthy...even the ultra-rich. They TARGET that demographic,
and provide the amenities that they demand.

Private airstrip for easy access...no problem. Lush landscaped
lots for the next vacation home...sure. Deep water canal to
park the yacht on the doorstep...yep. Five star facilities
and staff to meet just about every request...absolutely!

There's your lesson. The Ocean Reef Club selected their clientele
FIRST...then created an ideal environment for that clientele.

What about YOUR dental practice environment?
Is your practice set up properly for your "ideal patient"?
Have you defined exactly who your "ideal patient" is?
That's the first step!

If you want the "rich and famous" as patients (not necessarily
a recommendation for everyone), then make sure your practice
is prepared to accommodate them and their demands. Want a more
middle class patient base? If so, then you don't really need
to have an "Ocean Reef" practice.

Either way, making sure that the WHAT (your target patients) and
the WHERE (your practice environment) are in alignment is of
the utmost importance!

All my best,
Chris