It’s Already Christmas at Starbucks!

"Fa la la la laah, la la, la, LATTE!"
(And what this means for YOU)

Yes, it's official...the holiday season HAS started.
I walked into my neighborhood Starbucks yesterday,
November 8th no less, and the whole place was "decked"
out for the holidays. Not just holly, by the way.
Christmas blends of coffee, holiday cookies, CD's,
you name it. Even the menus are switched out to RED!

This is VERY important to you and your practice. It
signifies the beginning of the massive American mental
shift that is the holidays...earlier each year.

Translated, it's even MORE difficult now to get your
patients thinking about YOU, their dentist, and all
the dental work they should be getting done before
the end of the year. To be quite blunt, they ain't
usually thinking about you anyway. Between now and
January 10th or so, it's worse.

So...what can you do about it? Reach out to them,
that's what. Literally PREVENT them from forgetting
that you're there. Granted, it's a little late in
the pre-holiday marketing cycle, but it's not TOO late.

Although it's best to set up for a great November and
December in September and October, you can still have a
positive impact on your holiday numbers this year.

There's still time to send out your End Of Year Insurance
Letter, which reminds your patients that they'll leave
a bunch of THEIR insurance money on the table if they
don't use it up by your last working day in December.
Dental Insiders Alliance members have access to my version
of this killer internal marketing tool.

If you hurry you can send out Thanksgiving cards to your
patient base. Online services such as Amazing Mail
(www.amazingmail.com) can upload your patient list and
send out the card you select within 2 business days!
Include a special offer for the holidays, like $97
Whitening, or $100 Savings Certificate, expiring
December 20th...as a gesture of THANKS.

Similarly, a "White Christmas" promotion can allow your
patients to purchase a "Smile Certificate", which they can
use themselves or gift to someone else.

My Dental Insiders Alliance members recently received
perhaps my best seasonal marketing CD ever: "3 Magical
Marketing Strategies To End 2007 With A BANG!" It contains
EVERY detail involved in the above 3 campaigns, plus
more.

If you're not a member yet, you need to jump in NOW
if you still want to benefit from the information.
I only have 18 CD's left from my original allotment,
and I'm not going to produce any more.

By the way, the same strategies will work just as well
NEXT year too...and you'll already have the CD! The best
part is that I'm virtually giving it away, along with over
$2173.00 worth of other bonuses, including 2 months of
Preferred Membership in Dental Insiders Alliance.

All the details can be found here:
www.DentalInsiders.com/testdrive

What will you be doing on December 31? Scratching your head,
wondering why December was slow AGAIN? Or CELEBRATING a
RECORD MONTH, because you grabbed the bull by the horns
and MADE your dental practice a part of your patients'
holiday plans? I hope the latter!

All my best,
Chris

PS: This is NOT the time of year to start marketing "cold"
to non-patients! External marketing projects are typically
not as productive until January/February. Stick with internal
projects.

PS2: The above-mentioned CD also includes details about
VOICE-BLASTING, EMAIL-BLASTING, multi-stepped campaigns,
and how to coordinate them. Either "blasting" technique can
be accomplished with LIGHTNING SPEED...it's not too late!