Your Most Valuable Business Asset

I hope this message finds you well.

What's the most valuable, meaningful asset in your practice?

Is it your equipment? No.
Your building (if you own one)? No.
What about your team? With all due respect, No.

Without question, your most valuable, meaningful asset in your practice is your PATIENT LIST. The actual list of your patients, active AND inactive, if utilized properly, can literally build wealth. Problem is, it also is often the most neglected asset in your business.

You can harness the power of your patient list relatively easily, but it does take some effort, diligence, and consistency. How can you do that?

STAY IN TOUCH!!

That's right! Simple as it sounds, ask yourself if you're staying in touch with your patients on a consistent basis. I myself have been guilty of not maintaining enough regular contact with my own patients. And I know better! Well, if you didn't before, now you do too!

So...how often should you "touch" your patients? My answer may surprise you. Nowadays our population is so transient, their minds cluttered with so much "mental garbage", that what worked yesterday won't even make a dent today in your patients' lives.

My recommendation is, at a BARE MINIMUM, that you contact your patients at least once monthly to keep your name and practice at the top of their "dental consciousness". However, WEEKLY is far better! That's right, 52 contacts per year! And recall cards don't count!

You may be thinking that 52 contacts per year is way too much. Well, it's not, as long as you can adhere to 2 simple rules:

1- Don't be boring
2- Mix it up...use various means of contact

In your next E-Alert I'll review several different methods that you can use to keep things interesting and stay in touch with your patients on a consistent basis. You'll build loyalty among your patients, not to mention multiples more referrals, if you do it right!

All my best,
Chris

PS: If you're not a member of Dental Insiders Alliance, then you're missing out on what current members are calling their "Shortcut To Success". Now's your opportunity to take a free 2-month "test-drive" of Preferred Membership in DIA. Click this link to check out all the guaranteed benefits you'll get, including "The Most Amazing Free Gift Ever", worth over $2173.00!

www.DentalInsiders.com/testdrive