I'm baaaack...with another BIG idea!
I'm also back in the saddle again, after a fantastic long
vacation with the family at beautiful Figure Eight Island,
NC. It's a phenomenal private island with miles of
incredible, uncrowded beaches...ultra-safe for the kids.
Two weeks of the beach, golfing at Eagle Point Golf Club
(Golf Digest #83 in the US), the pool, and a little fishin'
and I feel like I've "reset" myself. Now I'm ready to
rock for the remainder of the year! Just in case though,
there's that next week off coming up in August...sigh.
OK, now for the BIG idea. This one may seem obvious at
first, but when you think about it, you may realize that
you and your team need to work on it quite a bit. It is:
"ALWAYS give your patients the OPPORTUNITY to say 'yes' or
'no' to your absolute BEST treatment, no matter what!"
When it gets right down to it, that's what allows me to:
- experience continued practice growth in ANY economic climate
- find out what they really want, and what means most to them
- discover my patients' true motivations behind their dental goals
- find out what true limitations they have, financial or otherwise
- not worry about US trying to figure out what they're thinking,
or whether they can afford it, or whatever else
- sleep well every night, knowing that my patients have the freedom
make their own decisions about their care...with ALL the relevant
information of course!
That last point is perhaps most important to me...and to my patients.
By the way, don't miss the IMPORTANT CAVEAT I threw in there
about being certain that you and your team have given your
patients ALL the relevant information they need to make wise
decisions. I'll discuss that in more detail tomorrow.
Until then, be sure to share this message with your team...
and hold them accountable for following through.
All my best,
Chris
PS: Be on the lookout for a flurry of communications from
me over the next several weeks and months. Since I haven't
been in touch in a little while, it'll seem like a lot.
Don't worry though, I won't bug you...I'll make sure that
every message I send has a solid purpose.
Case in point: Soon I'll be announcing my 1st Annual
Dental Insiders Alliance "Summer Blitz" Teleseminar &
Webinar Series. I have an impressive lineup of guests
gathered to help you learn and implement new ideas and
strategies in your practice. While most of the events
will be reserved for Dental Insiders Alliance members,
I'm opening some up for non-members as well
However, the ONLY way to get the schedule for the upcoming
DIA Summer Blitz Teleseminar & Webinar Series is to be a
subscriber here! So stay tuned.
Dr. Chris Bowman
Dental Insiders Alliance
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