It’s time to act “Presidential”!

It's time to act "Presidential"! Yes, that's right...YOU! It's time for you to step up and LEAD your practice through this wacky, emotionally driven whipsaw that has become "the economy" in recent weeks.

Not to say that you should be acting like either of the American Presidential candidates. I'll stay away from commenting on that. But during these times of frustration, confusion, and outright panic among the masses, those who take command and exert a calming influence over their "followers" will emerge least damaged by the turbulence.

By the way, your "followers" include your dental team AND your patients! Don't forget the influence you have to bring positive outcomes in your patients' lives too, even now.

So, how? How do you act "Presidential"? Well, some aspects of the answer are tangible, and some intangible. I've already mentioned perhaps the most important element of Presidential leadership: CALM GUIDANCE through crisis.

People want reassurance these days. They want to know that "everything's going to be OK". You may be surprised to know that, as their dentist, you can deliver that message and stimulate new business to boot!

Next, reveal your PLAN to make things better in YOUR world...aka your practice. When you become a positive influence for your patients, they will be drawn to you.

Believe it or not, many of your patients may be MORE likely to complete dentistry now than before! They just need a NUDGE, in the form of an irresistible OFFER. And, if you tie that offer to today's tumultuous times, your response rate will dramatically improve.

Your patients are looking for economic "stimulus" right now. Give it to them! I recently used SendOutCards to send my patients my "Dr. Bowman's Economic Stimulus Package 2" promotion! It was a HUGE success, bringing in a 12:1 return and counting! The best part is I created it within one hour, the cards went out the next day, and results started coming in within 3 days.

The ROI was strong for 2 reasons. First, the cost was LOW, because I used SendOutCards. Second, the dentistry generated by the offer was high production.

If you'd like to learn more about SendOutCards or start using this great system right away, go here:
www.SendOutCards.com/fordentists .
Every dentist that joins SOC through my referral will have access to ALL custom cards that I create, now and in the future! Don't pass this up.

People worried about their jobs are still looking to use up their insurance benefits, and their flex dollars, which still evaporate at year end. Give them an additional reason to tap into those benefits now, and you're IN!

You can CHOOSE whether or not you want to "participate" in this economic downturn...notice I didn't say the "R" word! I choose not to. What about you?

All my best,
Chris

PS: Wanna see the postcard I used for that 12:1 return? You can IF you FORWARD this message to at least two dentists, and COPY me (DrChrisBowman@DentalInsiders.com) on it!

PPS: Remember, to sign up for SendOutCards, go to:
www.SendOutCards.com/fordentists